| 摘要: |
| 目的 针对目前身体参与认知过程时体验维度的单一性、获取用户交互数据方法的局限性，以及增强现实研学旅游产品评价的复杂性等问题，构建增强现实研学旅游产品多模态具身参与评价方法。方法 综合文献研究法和逻辑推演法对用户和环境两个维度构成的具身参与度评价方法进行探讨。依据交互过程中产生的图像数据、文本数据及心理数据，构建“双维四模态”的系统化具身参与度评价方法及多模态数据表征的评价指标。结果 该评价方法可以有效评价不同交互任务下的认知、行为和情感参与模态，以及环境引导模态，且不同模态数据的互补性与互证性可以提高具身参与度评价的全面性与准确性。结论 本研究构建的“双维四模态”系统化具身参与度评价方法，可以为产品的设计与改进提供更科学的评价依据，促进产品设计质量提升。 |
| 关键词: 研学旅游产品 增强现实 多模态 具身参与度 评价方法 |
| DOI：10.19554/j.cnki.1001-3563.2024.16.014 |
| 分类号: |
| 基金项目:教育部人文社会科学研究规划基金项目(21YJAZH021);内蒙古自治区重点研发和成果转化计划项目(2022YFDZ0017);内蒙古自然科学基金项目(2024LHMS05030);内蒙古师范大学基本科研业务费项目(2022JBTD014) |
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| Multimodal Embodied Participation Evaluation Method of Augmented Reality Research Tourism Products |
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ZHAO Xue1,2, GAO Songhua1,2
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(1.Inner Mongolia Normal University, Hohhot 010022, China;2.Design and Social Innovation Key Research Base of Humanities and Social Sciences in Inner Mongolia Universities, Hohhot 010022, China)
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| Abstract: |
| The work aims to construct a multimodal embodied participation evaluation method for augmented reality research tourism products to deal with the singleness of the experience dimension when the body participates in the cognitive process, the limitations of the method for obtaining user interaction data, and the complexity of the evaluation of augmented reality research tourism products. Comprehensive literature research method and logical deduction method were used to discuss the evaluation method of embodied participation composed of two dimensions of user and environment. According to the image data, text data and psychological data generated in the interaction process, a "two-dimensional four-modal" systematic evaluation method of embodied participation and an evaluation index of multimodal data representation were constructed. The evaluation method could effectively evaluate the cognitive, behavioral and emotional participation modes and environmental guidance modes under different interactive tasks, and the complementarity and mutuality of different modal data could improve the comprehensiveness and accuracy of the evaluation of embodied participation. The "two-dimensional four-modal" systematic embodied participation evaluation method constructed in this study can provide a more scientific evaluation basis for product design and improvement, and promote the improvement of product design quality. |
| Key words: research tourism products augmented reality multimodal embodied participation evaluation method |
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