| 摘要: |
| 目的 当下中国文创产品的设计与开发是多方面因素共同作用的结果。其中文创产品自身的文化属性与特性，决定了情感因素融入的必然性。为了谋求更好的情感与设计体验，“不确定性因素”需要适时介入文创开发中，完善与增益文创产品本身的价值。采用文创产品开发中的“不确定性”独特设计因素与思路，以期为文创设计提供更为合理、科学、有效、开放的研发途径。方法 基于用户体验研究的理念，采用“不确定性因素”介入研究和结果导向的辩证研析法。通过对设计过程中情感因素的介入原理、设计方法的分析，解决“不确定性因素”在文创设计中情感价值的体现问题，并通过对“不确定性因素”的利用以谋求更为合理化的用户需求。结论 通过对“不确定性因素”在文创设计中的利用，研究文创产品开发的一种设计方法，在设计前端、设计流程、设计终端的利用上做系统与辩证的分析。构建了情感因素与文创产品开发的依存研究，提炼出文创产品开发中完整、趣味、合理且有效的提升路径。 |
| 关键词: 不确定性因素 介入应用 设计思维 辨析 |
| DOI：10.19554/j.cnki.1001-3563.2024.10.036 |
| 分类号: |
| 基金项目: |
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| Intervention and Analysis of "Uncertainty Factors" in the Design of Cultural and Creative Products |
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WANG Jun1,2, HUANG Zhan3
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(1.School of Fine Art, Nanjing Normal University, Nanjing 211171, China;2.School of Continuing Education, Communication University of China, Nanjing 211171, China;3.Fine Arts School, Nanjing Xiaozhuang University, Nanjing 211171, China)
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| Abstract: |
| At present, the design and development of cultural and creative products in China is the result of multiple factors. The cultural attributes and characteristics of cultural and creative products determine the inevitability of emotional factors. In order to seek better emotional and design experience, "uncertainty factors" are involved in cultural and creative product development to perfect and gain the value of cultural and creative products. The work aims to adopt the unique design factors and ideas of "uncertainty" in the development of cultural and creative products, in order to provide a more reasonable, scientific, effective and open research and development approach for cultural and creative product design. Based on the concept of user experience research, a combination of "uncertainty factors" intervention research and result oriented dialectics was adopted. By analyzing the intervention principles and design methods of emotional factors in the design process, the emotional value of "uncertainty factors" in cultural and creative design was addressed, and more rational user needs were sought through the utilization of these factors. A design method for cultural and creative development is studied by utilizing "uncertainty factors" in cultural and creative design. A systematic and dialectical analysis is conducted on the utilization of design front-end, design process, and design terminal. A research on the interdependence between emotional factors and the development of cultural and creative products is constructed and a complete, interesting, reasonable and effective promotion path in the development of cultural and creative products is extracted. |
| Key words: uncertainty factors intervention application design thinking analysis |
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