| 摘要: |
| 目的 基于生态视角探寻一种符合现代社会发展需求与用户需要的产品设计模式。方法 分析基于生态观的包装设计原则，在这一前提下对生态视角下的现代包装设计的策略展开论述，并辅之以案例说明。结论 现代包装设计要遵循文化性原则、简约化原则和经济性原则，设计师在进行现代包装设计的过程中，要合理有效利用资源、强调人与自然和谐统一、减少视觉污染、传递正确的精神理念、提高包装材料的再利用率。 |
| 关键词: 现代包装设计 生态视角 简约 |
| DOI：10.19554/j.cnki.1001-3563.2024.08.051 |
| 分类号: |
| 基金项目:山西省文旅厅“宋代怀仁窑红油滴盏的复烧工艺实践与工艺美学研究”(23BG084) |
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| Research on Modern Packaging Design from the Perspective of Ecology |
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QIAO Guofeng
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(Taiyuan University, Taiyuan 030001, China)
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| Abstract: |
| The work aims to explore a kind of product design mode which meets the needs of modern society and users from the perspective of ecology. The principles of packaging design based on the ecological concept were analyzed, and the strategies of modern packaging design from the ecological perspective were discussed with case explanation. In conclusion, modern packaging design should follow the principle of culture, simplicity and economy. In modern packaging design, designers should make reasonable and effective use of resources, emphasize the harmony and unity between man and nature, reduce visual pollution and convey correct spiritual ideas; and improve the reuse of packaging materials. |
| Key words: modern packaging design ecological perspective simplicity |
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