| 摘要: |
| 目的 对当今中国新平面设计的特征及发展趋势进行分析，更好地服务于平面设计领域。方法 对当今中国新平面设计中的“中国风”视觉元素、艺术动线的视觉符号、充满生机与活力的图案、三维立体空间的视觉表现、图文蒙版的设计手法、单色处理的设计风格、金属质感的设计风格、字体与版式的设计风格、孟菲斯风格的设计、未来主义这10种不同热潮的视觉元素及设计风格进行了简要阐述，梳理了不同设计风格的特点和应用方法。结果 传统的平面设计已经无法满足当今人们视觉审美的需求。平面设计的领域发生了本质的变化，已经从传统的平面设计迈入了新平面设计的领域，视觉传达与时代背景息息相关，因而形成了各个阶段多元化的设计风格，探寻不同热潮的视觉元素及设计风格已成为了必然。结论 设计师不仅要熟悉和掌握新平面设计发展的脉搏，还要大胆地探寻新平面设计的未知领域。 |
| 关键词: 新平面设计 视觉元素 设计风格 |
| DOI：10.19554/j.cnki.1001-3563.2024.06.050 |
| 分类号: |
| 基金项目: |
|
| Characteristics and Development Trend of Current New Graphic Design |
|
WU Xiaoli1, LIU Jun2
|
|
(1.School of Design, Hainan Vocational University of Science and Technology, Haikou 570100, China;2.School of International Communication and Arts, Hainan University, Haikou 570100, China)
|
| Abstract: |
| To analyze the characteristics and development trend of new graphic design in China. Better serve the planar design domain approach In today's China's new Chinese wind of the visual elements in the graphic design, art, use a line of visual symbols, full of vigor and vitality of the design, the visual performance of three-dimensional space, graphic design methods of the mask, the design style of monochromatic processing, metal texture design style, font and format design style, the Memphis style of design, futuristic ten different visual elements and boom The design style is briefly expounded, and the characteristics and application methods of different design styles are clarified. As a result, traditional graphic design has been unable to meet the needs of today's visual aesthetics, and the field of graphic design has undergone essential changes. It has entered the field of new graphic design from traditional graphic design. Visual communication is closely related to the background of the Times, thus forming diversified design styles at various stages. It has become inevitable to explore the visual elements and design styles of different upsets. Designers should not only be familiar with and grasp the pulse of the development of new graphic design, but also boldly explore the unknown field of new graphic design. |
| Key words: New plane design Visual elements Design style |
渝公网安备 50010702501716号