| 摘要: |
| 目的 探析当代语境下中华传统文化符号在文创产品中转译的挑战与对策，促进中华传统文化符号更好地融入当代社会审美体系，进而推动中华传统文化的传承、创新与发展。方法 从社会、技术与文化三个方面分析中华传统文化符号所处的时代语境特征、机遇与挑战，再以此为基础，探讨中华传统文化符号在文创产品中转译的当代创新策略，并通过典型案例分析进行佐证说明。结论 提出中华传统文化符号在文创产品中转译的当代创新策略，以寓意多级转化新创中华传统文化符号的内涵意义，以数智技术融入提升中华文化传统文化符号的表现魅力，以多维叙事共情拓展中华传统文化符号的体验深度。 |
| 关键词: 中华传统文化符号 文创产品 符号转译 产品设计 |
| DOI：10.19554/j.cnki.1001-3563.2024.04.040 |
| 分类号: |
| 基金项目:重庆市教育委员会人文社会科学研究项目(20SKGH157) |
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| Analysis of the Multidimensional Translation of Chinese Traditional Cultural Symbols in Cultural and Creative Products in the Contemporary Context |
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ZHAO Weidong1, HU Weizhuan2, ZHANG Yudian3, CHEN Beibei1
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(1. Sichuan Fine Arts Institute, Chongqing 401331, China;2. Jiangnan University, Jiangsu Wuxi 214122, China;3. Zhejiang Sci-Tech University, Hangzhou 310018, China)
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| Abstract: |
| The work aims to explore the challenges and strategies involved in the translation of traditional Chinese cultural symbols into cultural and creative products within the contemporary context, so as to facilitate the seamless integration of traditional Chinese cultural symbols into the aesthetic framework of modern society, thereby fostering the inheritance, innovation, and development of traditional Chinese culture. The contemporary context, opportunities, and challenges of traditional Chinese cultural symbols were analyzed from social, technological, and cultural perspectives. Based on this analysis, contemporary innovative strategies for the translation of traditional Chinese cultural symbols in cultural and creative products were formulated. These strategies were further supported and elucidated through the examination of exemplary case studies and design practices. The contemporary innovative strategies for translating traditional Chinese cultural symbols into cultural and creative products are proposed. These strategies involve multi-layered transformation to imbue traditional Chinese cultural symbols with new connotations, integrate with digital intelligence technologies to enhance the expressive allure of these symbols, and apply multi-dimensional narrative empathy to enrich the experiential depth of traditional Chinese cultural symbols. |
| Key words: Chinese traditional cultural symbols cultural and creative products symbolic translation product design |
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