| 摘要: |
| 目的 对绿色包装设计方案进行多维度综合评价，提供具体的包装优化依据，解决过度包装、废弃包装带来的环境问题。方法 首先建立涵盖环境、产品性能、创新性、经济性、用户体验感五大属性的评价指标体系，以ISM分析指标之间的内在关联情况并利用ANP确定权重值;其次通过灰色模糊评价对包装等级进行划分;最后以综合评价方法求得包装的绿色度评分。结果 将指标权重值与传统AHP方法得出的结果进行比较，发现本研究模型更科学合理。以一项小麦壳制保鲜包装设计为例，运用该综合评价模型进行运算后得出该方案评价值为5.043，再根据指标的得分数据有针对性地提出包装优化方向。结论 研究模型适用于各类绿色包装设计方案的筛选与优化，有助于包装设计与生产相关人员进行决策，引导我国包装行业更好地向绿色模式转变。 |
| 关键词: 绿色包装 解释结构模型(ISM) 网络分析法(ANP) 灰色模糊评价法 评价模型 |
| DOI：10.19554/j.cnki.1001-3563.2023.08.021 |
| 分类号:TB482 |
| 基金项目:湖北省教育厅哲学社会科学研究项目(20Q045);湖北文化创意产业化设计研究中心项目(HBCY907);湖北工业大学教学研究项目(2020065) |
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| Research on grey evaluation model of green packaging based on ISM-ANP |
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SHI Qi, RUAN Rong
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(Hubei University of Technology, Wuhan 430068, China)
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| Abstract: |
| Carry out multi-dimensional comprehensive evaluation of green packaging, provide specific and systematic packaging optimization basis, and solve environmental problems caused by excessive packaging and discarded packaging. First, establish an evaluation index system covering five attributes of environment, properties of products, innovativeness, economic cost, and user experience, and use ISM to analyze the internal relationship between the indicators and use ANP to determine the weight value, and then divide the packaging grades through gray fuzzy evaluation. Finally, a comprehensive evaluation method is used to obtain the greenness score of the packaging. Comparing the index weight value with the results obtained by the traditional AHP method, it is found that the model of this study is more scientific and reasonable. Taking a wheat husk fresh-keeping packaging design as an example, using the comprehensive evaluation model, the evaluation value of the scheme is obtained as 5.043, and then the packaging optimization direction is proposed according to the score data of the indicators. This research model is suitable for the screening and optimization of various green packaging design schemes, which is helpful for packaging design and production personnel to make scientific decisions, and guides the packaging industry in my country to better transform to a green model. |
| Key words: Green packaging Interpretative Structural Modeling Method(ISM) Analytic Network Process(ANP) Grey Fuzzy Comprehensive Evaluation Evaluation model |
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