| 摘要: |
| 目的 探索传统文化符号对包装设计的影响与创新表现。方法 首先从当前包装设计的现实诉求提出问题，分析包装设计的发展方向和对深层内涵的追求，聚焦传统文化符号融入的可能性;然后以传统文化符号在造型、色彩等方面的特点为切入点，挖掘传统文化符号融入包装设计中几个方面的途径和应用意义;最后结合传统文化符号的提取、设计对象的选择、创作手法的丰富等方面，将传统文化符号与包装设计在融合中实现创新发展的实践与未来展开综合深入的分析论证。结论 通过挖掘传统文化符号的全新表现，对包装设计的艺术效果提升进行了有力尝试，除了让整体的设计效果更加独特而凸显外，还让商品的认知度上了新台阶，促进了产品的销售和品牌的建立，是包装设计正确的发展方向和实践路径。 |
| 关键词: 传统文化符号 艺术效果 包装设计 |
| DOI：10.19554/j.cnki.1001-3563.2023.02.038 |
| 分类号:TB482 |
| 基金项目:闽北传统民居建筑与其装饰特色研究(JAS180535) |
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| Traditional Cultural Symbols in Packaging Design |
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YANG Lin-lin, WU De-xing
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(Wuyi University, Fujian Nanping 354300, China)
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| Abstract: |
| The work aims to explore the influences of traditional cultural symbols on packaging design and its innovative performance. First of all, problems were put forward from the current reality of packaging design demands, The pursuit of packaging design in development direction and in-depth connotation was analyzed with the focus on the possibility of integrating the traditional culture symbols. Then, based on the features of traditional cultural symbols in the aspect of modeling, colour, etc., the ways to integrate traditional cultural symbols into packaging design and its application significance were explored. At last, combined with the extraction of traditional cultural symbols, the selection of design objects, the enrichment of creative techniques and other specific directions, a comprehensive and in-depth analysis and demonstration on the practice and future of the innovative development in the integration of traditional cultural symbols and packaging design. Excavating traditional culture symbols of a new performance contributes to a strong attempt in improving the artistic effect of packaging design. In addition to making overall design effect more unique and highlighted, it also brings the recognition of products to a new level, and promotes the sales of products and the establishment of brands. It is the right development direction and practical path of packaging design. |
| Key words: traditional cultural symbols artistic effect packaging design |
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