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| 基于联觉实验与色彩网络的传统香薰包装设计研究 |
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冉亚鑫1,2,侯文军1,2,盛卿1,3,靳雨菡1,2,刘昕晖1,3
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1.北京邮电大学 数字媒体与设计艺术学院，北京 100876; 2.网络系统与网络文化北京市重点实验室，北京 100876; 3.交互技术与体验系统文化和旅游部重点实验室，北京 100876
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| 摘要: |
| 目的 香味与色彩和情绪具有紧密的联系，色彩强烈影响着香薰产品的使用感受与体验。基于联觉实验可获得香薰对应色相与感性意象，便于构建色彩网络辅助香薰产品进行色彩设计。方法 在对中国传统香薰进行深入调研的基础上，选取具有代表性的几款香薰作为研究材料。首先进行香-色联觉实验，获得香薰对应色相、情绪关系与感性意象，然后据此选取自然图片进行色彩微调，建立香-色图像数据库，最终对图片进行色彩提取并构建色彩网络模型，获得香味对应的主辅色及色彩关系，将其应用于中国传统香薰产品的配色方案与包装设计中。结论 利用嗅觉与色彩视觉之间的情绪关联作用进行联觉实验，获得的香味对应的色彩和谐自然、感性意象生动明晰，将其应用于中国传统香薰产品的设计中能够唤醒使用者的情感共鸣，带来更好的使用体验。 |
| 关键词: 联觉 香薰 色彩网络 感性意象 配色方案 包装设计 |
| DOI：10.19554/j.cnki.1001-3563.2023.02.026 |
| 分类号:TB472 |
| 基金项目:北京市社会科学基金重大项目“文化传承与北京古都文化资源的挖掘与利用”(18ZDA08) |
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| Traditional Fragrance Packaging Design Based on Synesthesia Experiment and Color Network |
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RAN Ya-xin1,2, HOU Wen-jun1,2, SHENG Qing1,3, JIN Yu-han1,2, LIU Xin-hui1,3
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(1.School of Digital Media and Design Arts, Beijing 100876, China; 2.Beijing Key Laboratory of Network System and Network Culture, Beijing 100876, China; 3.Key Laboratory of Interactive Technology and Experience System of the Ministry of Culture and Tourism, Beijing University of Posts and Telecommunications, Beijing 100876, China)
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| Abstract: |
| Fragrance and color are closely related to emotion. Color strongly affects the use feeling and experience of fragrance products. Based on synesthesia experiment, the corresponding hue and kansei image of fragrance can be obtained, which is convenient for constructing color network to assist the color design of fragrance products. On the basis of in-depth research on Chinese traditional fragrance, several representative fragrances were selected as research materials. Firstly, the fragrance-color synesthesia experiment was performed to get the corresponding hue, emotional relationship, and kansei image of fragrance. Secondly, based on the results of previous experiment, natural images were selected to adjust color details and build fragrance-color image database. Finally, colors were extracted from image database and color network model was built to obtain the corresponding advocate complementary color and the color relationship of fragrance, which were applied in Chinese traditional fragrance product color scheme and packaging design. The corresponding colors of fragrances obtained from the synesthesia experiment by the emotional correlation between olfactory and color vision are harmonious and natural, and the kansei image obtained is vivid and clear. The application of these colors and kansei image in the design of Chinese traditional fragrance products can arouse users' emotional resonance and bring a better use experience. |
| Key words: synesthesia fragrance color network kansei image color scheme packaging design |
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