| 摘要: |
| 目的 以江南文化为语境载体，从视觉叙事的理论视角切入，探寻当代平面设计的中国语言。从而促进中国传统文化的现代化和平面设计方法的创新。方法 在系统研究梳理视觉叙事理论的基础上，首先分析了以江南文化为衣钵的江苏平面设计作品视觉叙事的基本特征，其次剖析了海报、书籍作品视觉叙事的叙事方式和叙事结构，并从叙事内容，情节设置，表述途径，视觉设计4个维度构建模型。最后总结出从文字、图像，以及文图结合的设计叙事策略。结论 通过对“寻计江南”平面设计展作品的叙事策略、模型的案例分析总结，归纳出视觉传达叙事的设计策略，对当代的平面设计创新具有较为重要的理论及应用价值。 |
| 关键词: 江南文化 视觉叙事 平面设计 |
| DOI：10.19554/j.cnki.1001-3563.2022.24.047 |
| 分类号:J511 |
| 基金项目:江苏省社会科学规划基金(21YSD006);江苏省教育厅高等教育学会专项课题(2020JDKT109);江苏高校哲学社会科学研究项目(2017SJB0199) |
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| Contemporary Interpretation of Jiangnan Cultural Visual Narrative:Taking the Works of "Seeking Jiangnan" Graphic Design Exhibition as an Example |
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MENG-Gang1,3, SUN Ying2, HU Bin3
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(1.College of Art & Design, Nanjing Tech University, Nanjing 211899, China;2.School of Arts, Shandong Agriculture and Engineering University, Jinan 2500003, China;3.Faculty of Humanities and Arts, Macau University of Science and Technology, Macau 999078, China)
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| Abstract: |
| The work aims to explore the Chinese language in contemporary graphic design from the perspective of visual narrative theory with Jiangnan culture as the context carrier, so as to promote the modernization of Chinese traditional culture and the innovation of graphic design methods. On the basis of systematic research and arrangement of visual narrative theory, the basic characteristics of visual narrative of Jiangsu graphic design works with Jiangnan culture as the carrier were analyzed firstly, and then the visual narrative methods and structures of posters and books were expounded, and the model was constructed from four dimensions of narrative content, plot setting, expression approach and visual design. Finally, the design narrative strategies were summarized from the text, images, and the combination of text and images. Through the analysis and summary of the narrative strategies and models of the graphic design exhibition works of "Seeking Jiangnan etical and practical value for contemporary graphic design innovation. |
| Key words: Jiangnan culture visual narrative graphic design |
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