| 摘要: |
| 目的 研究传统生肖“鼠”元素在红酒包装设计中的应用，探析传统生肖“鼠”元素在现代红酒包装设计中的传承与创新，为生肖包装提供思路，多元化促进红酒产业的包装与发展，为传承和发扬传统文化找寻新方向。方法 通过对传统生肖文化的深入了解，充分发挥优势，从实际设计案例“鼠你缤纷”系列红酒包装设计出发，分析和探究传统生肖“鼠”元素在红酒包装中的创新运用。结果 传统生肖包装已然成为日趋流行的文化现象以及艺术表现形式，蕴含了丰富的文化精神和内涵，也使现代包装设计更具生机与活力。结论 生肖“鼠”元素在红酒领域的设计再创造，在提高红酒的市场竞争力与商业价值的同时，为传统文化的继承与发扬开辟了路径，展现了中国传统文化的魅力与风采。 |
| 关键词: “鼠”元素 红酒包装设计 传统文化 民俗文化 |
| DOI：10.19554/j.cnki.1001-3563.2022.24.038 |
| 分类号:TB472 |
| 基金项目: |
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| Application of Zodiac "Mouse" Element in Red Wine Packaging Design |
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HUANG Shu-ting, QIAN Tie-yu
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(Nanchang University, Nanchang 330000, China)
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| Abstract: |
| This paper aims to study the application of the traditional Chinese zodiac "mouse" in red wine packaging design, explore the inheritance and innovation of traditional Chinese zodiac "mouse" in modern red wine packaging design, provide ideas for Chinese zodiac packaging, promote the packaging and development diversification of red wine industry, and find a new direction for inheriting and carrying forward traditional culture. Through the in-depth understanding of the traditional zodiac culture and giving full play to its advantages, analyze and explore the innovative application of the traditional zodiac "mouse" element in red wine packaging from the actual design case "mouse you colorful" series red wine packaging design. The traditional Chinese zodiac packaging has become an increasingly popular cultural phenomenon and artistic expression form, which contains rich cultural spirit and connotation, and also makes the modern packaging design more vigorous and dynamic. The design and re-creation of the zodiac "mouse" element in the field of red wine not only improves the market competitiveness and commercial value of red wine, but also opens up a new path for the inheritance and development of traditional culture and shows the charm and style of Chinese traditional culture. |
| Key words: "mouse" element red wine packaging design traditional culture folk culture |
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