| 摘要: |
| 目的 探索社会新型工业化与城市化背景下工业旅游文创产品的开发现状，以首钢工业园区为例，对工业旅游文创产品设计开发策略进行研究，为文创产品拉动工业企业消费升级、助力工业企业品牌推广、盘活遗留工业资源提供新思路和新方法。方法 基于工业旅游发展现状以及文创产品对工业文化传播的作用，运用皮尔斯符号三元关系理论，深入探讨工业旅游文化结构层次、工业旅游文创产品属性及用户情感认知三者间的关系，构建首钢园区工业旅游文创产品设计开发模型，解析工业旅游文创产品的差异化和多元化，是衍生其特色，为工业企业增加文化效益和经济效益的有效方法。结论 致力于工业旅游文创产品的创新性研究，推动工业旅游发展，为工业企业和地区文化传播提供切实可行的途径，带给用户与众不同的情感体验，为本领域的研究作出高影响、有现实价值的研究建议。 |
| 关键词: 工业旅游 文创产品 首钢工业园区 文化传播 |
| DOI：10.19554/j.cnki.1001-3563.2022.24.034 |
| 分类号:TB472 |
| 基金项目: |
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| Analysis of the Design of Industrial Tourism Cultural and Creative Products——Taking Shougang Park as an Example |
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LIU Yang, WANG Jia-hui
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(Beijing University of Technology, Beijing 100124, China)
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| Abstract: |
| This paper aims to explore the development status of industrial tourism cultural and creative products under the background of new industrialization and urbanization by taking Shougang Industrial Park as an example, and to study the design and development strategy of industrial tourism cultural and creative products, and provide new ideas and methods for cultural and creative products to promote the consumption upgrading of industrial enterprises, helping industrial enterprises brand promotion and legacy industrial resources revitalization. Based on the development status of industrial tourism and the role of cultural and creative products in the dissemination of industrial culture, this paper uses the Pierce symbolic ternary relationship theory to deeply explore the relationship between the structural level of industrial tourism culture, the attributes of industrial tourism cultural and creative products and user emotional cognition, constructing the design and development model of industrial tourism cultural and creative products in Shougang Park, and analyzing the differentiation and diversification of industrial tourism cultural and creative products, which is an effective way to derive its characteristics and increase cultural and economic benefits for industrial enterprises. This paper is committed to the innovative research of industrial tourism cultural and creative products, promoting the development of industrial tourism, providing practical ways for industrial enterprises and regional cultural dissemination, bringing users a unique emotional experience, and making high-impact and practical research suggestions for research in this field. |
| Key words: industrial tourism cultural and creative products Shougang Industrial Park cultural communication |
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