| 摘要: |
| 目的 探究感性叙事理念在文创产品设计研究中应用的可行性。方法 首先对提取于文本的赛珍珠文化元素进行相关度调研，筛选出具有高相关度的赛珍珠文化元素，然后构建赛珍珠文化元素评判指标，邀请相关人员对评判指标进行重要度评价，将评价结果导入SPSS进行因子分析，获得评判因素公因子并计算权重系数集。其次以公因子为评判指标，对赛珍珠文化元素进行专家评价，根据评价结果计算各文化元素的隶属度矩阵。以隶属度矩阵与因素权重系数集为基础，应用模糊评价法计算赛珍珠文化元素的综合评价值，并通过降序排序优选出符合用户感性需求的赛珍珠文化元素。最后以优选的赛珍珠文化元素为叙事要素，进行赛珍珠文创产品叙事设计，并对设计成果进行评价。结果 根据设计评估结果显示，优选的赛珍珠文化元素设计效果较好，形成的赛珍珠文创产品用户满意度较高，具有良好用户反馈。结论 经感性叙事研究形成赛珍珠文创产品，能够更大程度地获得用户的感性认同，由此证明感性叙事理念在文创产品设计研究中应用的可行性。 |
| 关键词: 文化创意产品 感性叙事 赛珍珠 文化元素 |
| DOI：10.19554/j.cnki.1001-3563.2022.14.046 |
| 分类号:TB472 |
| 基金项目: |
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| Selection and Application of Pearl S. Buck's Cultural Elements Based on Kansei Narrative |
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JIANG Si-ju, LU Zhang-ping, LI Ming-zhu, HUANG Li-qing
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(Art College of Jiangsu University, Jiangsu Zhenjiang 212000, China)
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| Abstract: |
| This paper aims to explore the feasibility of applying Kansei narrative concepts in the design of cultural and creative products. First, a correlation survey is conducted on the Pearl S. Buck's cultural elements extracted from the text, and the Pearl S. Buck's cultural elements with high relevance are screened out. Then the Pearl S. Buck's cultural element evaluation index is constructed, relevant personnel is invited to evaluate the importance of the evaluation index, the evaluation result is imported into SPSS for factor analysis, the common factor of the evaluation factor is obtained and the weight coefficient set is calculated. After that, the common factor is used as the evaluation index to conduct expert evaluation on the cultural elements of Pearl S. Buck, and the membership matrix of each cultural element is calculated based on the evaluation results. Then, based on the membership degree matrix and the factor weight coefficient set, the fuzzy evaluation method is used to calculate the comprehensive evaluation value of Pearl S. Buck's cultural elements, and the Pearl S. Buck's cultural elements that meet the perceptual needs of users are selected by descending order. Finally, with the optimal Pearl S. Buck's cultural elements as narrative elements, the narrative design of Pearl S. Buck's cultural and creative products is carried out, then the design results are evaluated. The design evaluation results show that the design effect of preferred Pearl S. Buck's cultural elements is better, and the formed Pearl S. Buck cultural and creative products have high user satisfaction and good design results feedback. The Kansei narrative research has formed Pearl S. Buck's cultural and creative products, which can obtain users' perceptual identity to a greater extent, thus proving the feasibility of applying the Kansei narrative concept in cultural and creative product design research. |
| Key words: cultural and creative products Kansei narrative Pearl S. Buck cultural elements |
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