| 摘要: |
| 目的 探索“新零售”背景下智能包装设计的技术与设计方法，为智能包装在“新零售”模式的后续开发中提供设计参考。方法 阐述智能包装技术在线上展示、线下体验、物流实体包装设计中的应用现状，并结合智能包装设计的技术理念与设计实例，对“新零售”模式下的智能包装进行分类及应用研究。结果 “新零售”时代的到来为智能包装的生产落地提供了有效的突破性技术，活性智能包装设计、数字智能包装设计、结构智能包装设计作为“新型零”售模式下智能包装设计的主要应用范畴，将在包装安全、包装数字可视化、智能物流系统、包装绿色环保等方面的建设中发挥积极的作用。结论 智能技术在包装上的应用，不仅可以保证商品包装的安全与实际品质，让消费者获得更安全便捷的消费体验及个性化的商品服务，还可以让零售商通过包装收集消费数据，准确地进行市场预测，提升运营效率。 |
| 关键词: 新零售 智能包装 包装设计 设计应用 |
| DOI：10.19554/j.cnki.1001-3563.2022.14.026 |
| 分类号:TB472 |
| 基金项目:江西省教育厅科学技术研究项目资助(GJJ191161);江西省文化艺术科学规划项目(YG2020061) |
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| Development and Application of Intelligent Packaging Design Under the Background of New Retail |
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HU Zhi-cai
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(Graphic Design and Animation Engineering Center of Jiangxi, Pingxiang University, Jiangxi Pingxiang 337055, China)
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| Abstract: |
| The article aims to explore the technical concepts and design methods of smart packaging design under the "new retailing" model, and provide technical and design references for the subsequent development of smart packaging in the "new retailing" model. This article expounds the current application status of smart packaging technology in online display, offline experience, and physical packaging design of logistics, and combines the technical concepts and design examples of smart packaging design to classify and apply smart packaging in the "new retail" model. The arrival of the "new retail" era provides effective breakthrough technology for the production of intelligent packaging. Active intelligent packaging design, digital intelligent packaging design and structural intelligent packaging design are the main application areas of intelligent packaging design under the "new retail" mode. It plays a positive role in the construction of packaging safety, digital packaging visualization, intelligent logistics system, green packaging and other aspects.The application of intelligent technology in packaging can not only ensure the safety and actual quality of commodity packaging, which makes consumers obtain safer and convenient consumption experience and personalized goods and services, but also enable retailers to collect consumption data through packaging, accurately forecast the market and improve operation efficiency. |
| Key words: new retailing intelligent packaging packaging design design application |
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