| 摘要: |
| 目的 缩小传统民俗文创传播过程中产生的文化折扣，创新文创产品的设计思路，结合信息反馈系统，形成文化信息循环传播模式，分析循环传播过程中编码信息与解码信息之间差异性的原因，并根据设计原则完善文创产品，从而在下一阶段的循环传播过程中提升民俗文化传播的有效性、加深受众对民俗文化的理解。方法 对传统民俗文创中的文化理解程度和信息反馈情况进行用户问卷调研、用户访谈和文献资料研究。结论 结合文化符号学理论，拓宽设计思维，提出文化循环传播模型和文创设计思路模型，解决民俗文化在编码和解码过程中造成的文化折扣。采用二十四节气的农耕民俗文化对文创产品设计思路进行设计实践，设计出文化折扣相对较小、确保文化有效传播的文创产品。 |
| 关键词: 民俗文化 文化折扣 文创产品 文化符号 |
| DOI：10.19554/j.cnki.1001-3563.2022.14.022 |
| 分类号:TB472 |
| 基金项目:教育部人文社会科学研究一般项目(17YJCZH097) |
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| Design of Traditional Folk Customs in Cultural Creation from the Perspective of Cultural Communication |
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LUO Jing-yan, MA Jia-qi, LI Yang
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(Tianjin University of Technology, Tianjin 300384, China)
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| Abstract: |
| This paper aims to reduce the cultural discounts generated in the process of traditional folklore cultural and creative communication, innovate the design ideas of cultural and creative products and form a cultural information circulation mode in combination with information feedback system, and analyze the reasons for the difference between encoded information and decoded information in the circulation process, thereby improving the cultural and creative products according to the design principles to achieve the purpose of enhancing the effectiveness of folk culture communication and deepening the audience’s understanding of folk culture in the next stage of cyclical communication. According to the public's cultural understanding and information feedback in traditional folk culture creation, user questionnaire surveys, user interviews and literature research were conducted. In conclusion. combining the theory of cultural semiotics, broaden design thinking, this paper puts forward a cultural circulation communication model and a cultural creative design thinking model, and solves the cultural discount caused by folk culture in the process of encoding and decoding. In addtion, this paer adopts the farming and folk culture of the twenty-four solar terms to design and practice the design ideas of cultural and creative products, and designs cultural and creative products with relatively small cultural discounts to ensure the effective spread of culture. |
| Key words: traditional festivals cultural discount cultural and creative products cultural symbol |
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