5G时代背景下艺术品交易APP的用户体验提升路径研究

魏惠兰; 管顺丰; 赵宸; 张雪晖; 张怡晶

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5G时代背景下艺术品交易APP的用户体验提升路径研究
魏惠兰¹,管顺丰²,赵宸²,张雪晖³,张怡晶¹
1.湖北工业大学工业设计学院，武汉 430014;2.武汉理工大学艺术与设计学院，武汉 430014;3.格拉斯哥大学亚当斯密商学院，格拉斯哥 G12 8QQ

摘要:

目的 2013年至今，艺术品交易APP的数量迅速增长，但整体发展极不平衡，5G技术的发展为用户体验的提升提供了良好的契机。厘清艺术品交易APP的用户痛点与用户需求，基于5G时代背景挖掘提升用户体验的机会点，对艺术品交易APP的良性发展有着重要的理论与现实意义。方法综合运用文献研究法、网络调查法、深度访谈法，基于用户体验满意度调研与深度访谈的综合结果，归纳总结出提升艺术品交易APP用户体验的机会点、策略与方向。结论艺术品交易APP用户在功能体验、环境体验与情感体验等方面都存在尚未满足的需求，设计者应秉承高效率、情感化、个性化的优化设计策略，为用户提供简单高效的功能操作、个性化的界面与服务、智能化的人机交互，并不断对艺术品交易APP进行优化设计，从而提升其用户体验。

关键词: 5G时代艺术品交易APP 用户体验用户痛点优化设计

DOI：10.19554/j.cnki.1001-3563.2022.12.045

分类号:TB472

基金项目:湖北工业大学博士科研启动基金项目(BSQD2020070);湖北省社科基金(2021300);湖北省教育厅青年人才科研项目(Q20211412);武汉市社科联课题(WHSKL2021140)

User Experience Improvement Path of Art Trading APP in the 5G Era

WEI Hui-lan¹, GUAN Shun-feng², ZHAO Chen², ZHANG Xue-hui³, ZHANG Yi-jing¹

(1.School of Industrial Design, Hubei University of Technology, Wuhan 430014, China;2.School of Art and Design, Wuhan University of Technology, Wuhan 430014, China;3.Adam Smith Business School, University of Glasgow, Glasgow G12 8QQ, England)

Abstract:

Since 2013, the number of art trading apps has grown rapidly, but the overall development is extremely uneven. The development of 5G technology provides a good opportunity for the improvement of its user experience. The paper aims to clarify the pain points and user needs of art trading app and explore the opportunities to improve user experience based on the background of 5G era, which is of great theoretical and practical significance for the benign development of art trading app. Based on the comprehensive results of customer satisfaction survey and in-depth interview, the opportunity points, strategies and directions of improving the user experience of art trading app are summarized by literature research, network investigation and in-depth interview. Art trading app users have unsatisfied needs in function experience, environment experience and emotional experience. Designers should adhere to the optimization design strategy of high efficiency, emotionalization and personalization to provide users with simple and efficient function operation, personalized interface and service, and intelligent human-computer interaction, so as to continuously optimize the design of art trading app and put forward suggestions.

Key words: 5G era art trading APP user experience user pain point optimum design