| 摘要: |
| 目的 探究产品意象形态各设计要素对产品整体设计的贡献程度，为设计师提供可靠的设计指导，分析产品意象形态设计要素对产品整体设计的贡献规律，基于信息熵和蛛网图评价法提出一种产品意象形态设计要素评价方法。方法 首先，基于信息熵理论计算各形态设计要素的熵值，并求得权重;其次，应用蛛网图评价法构建各产品意象形态设计要素评价向量，绘制产品意象形态设计要素蛛网图，并计算均衡性贡献系数和意象形态综合评价值;最后，应用产品形态美度评价方法计算各样本的美度评价，并进行对比验证，证明了该方法的可行性。结果 以奥迪A7系列汽车前脸为研究对象，经过计算得到均衡性贡献系数排序和意象形态综合评价排序，绘制样本意象形态设计要素蛛网图，直观展示各意象形态设计要素的贡献度与均衡性。结论 通过产品意象形态设计要素评价研究，量化产品意象形态各设计要素对产品整体设计的贡献度，有助于设计师在复合意象产品设计中的设计决策。 |
| 关键词: 产品形态 蛛网图 信息熵 意象 均衡性贡献 |
| DOI：10.19554/j.cnki.1001-3563.2022.12.024 |
| 分类号:TB472 |
| 基金项目:教育部产学合作协同育人项目(201802112092);国家自然科学基金(51705226);甘肃省自然科学基金(20JR10RA168) |
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| Equilibrium Evaluation of Product Image Form Design Elements |
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ZHANG Shu-tao, LIU Shi-feng, WANG Shi-jie, ZHOU Ai-min, SU Jian-ning
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(Lanzhou University of Technology, Lanzhou 730050, China)
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| Abstract: |
| In order to explore the contribution of each design element to the overall product image form provide a reliable design guidance for designers, this study analyzed the contribution of design elements to the overall product image form, and proposed an evaluation method of design elements based on information entropy and spider chart evaluation method. Firstly, the entropy values of various design elements were calculated based on the information entropy theory to obtain their weights. Secondly, the spider chart evaluation method was used to construct the evaluation vector of product image form design elements, draw the spider chart of the elements, and calculate the equilibrium contribution coefficient and the comprehensive evaluation value of the image form. Finally, the beauty evaluation of each sample was calculated by using the product form aesthetic measure evaluation method, and the comparison and verification were conducted, which proved the feasibility of the method. Taking the front face of Audi A7 series car as the research case, the order of the equilibrium contribution coefficient and the order of the image form comprehensive evaluation were obtained after calculating, and the spider chart of the design elements of the sample image form was drawn to intuitively show the contribution and equilibrium of the design elements to each image form.Through the evaluation of design elements of product image form, the contribution of each design element to the overall product image form was quantified, which was helpful for designers to make decisions in the design of composite image products. |
| Key words: product form spider chart information entropy image equilibrium contribution |
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