| 摘要: |
| 目的 5G赋能融媒体发展，以新颖的科技手段、有力的技术保障，使媒体展现形式更加多样化，并不断拓宽了融媒体发展的边界。方法 通过分析5G时代的发展状况，了解媒体融合趋势下品牌传播的巨变及融媒体营销的覆盖边界，探索融媒体时代品牌传播的新形式，以及5G+融媒体加持下品牌传播的新趋势，通过VR、AR、大数据、网红经济等形式进一步加强品牌传播。结论 5G融媒体时代将实现各种内容、功能、渠道的媒体全面融合，各品牌营销模式、宣传方式将发生变革，品牌传播将进入与融媒体共舞的时代。 |
| 关键词: 5G 融媒体 品牌传播 发展 |
| DOI：10.19554/j.cnki.1001-3563.2022.08.048 |
| 分类号:TB472 |
| 基金项目:苏州科技大学科研基金(ZW3327) |
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| Analysis of Brand Communication Strategy in 5G Media Convergence Era |
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SU Yan, ZHANG Lu
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(Suzhou University of Science and Technology, Jiangsu Suzhou 215009, China)
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| Abstract: |
| 5G enables the development of media convergence, with novel scientific and technological means and powerful technical support, to make the forms of media display more diversified, and constantly broaden the boundary of the development of media convergence. By analyzing the development status of 5G era, understand the great changes under the trend of media integration and the coverage boundary of media convergence marketing, explore the new form of brand communication in the media convergence era and the new trend of brand communication under the support of 5g+media convergence. Further strengthen brand communication in the form of VR, AR, big data and online Red economy.The 5G integrated media era will realize the comprehensive integration of various contents, functions and channels, the marketing mode and publicity mode of various brands will change, and the brand communication will enter the era of dancing with integrated media. |
| Key words: 5G media convergence brand communication development |
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