| 摘要: |
| 目的 对多文化元素融合传播进行探究。方法 以新剪纸元素与文化创意产品的结合与应用为切入点，对实际应用案例进行剖析与梳理，再根据实时文化政策，来确定影响文化创意产品载体选择的内在和外在因素。结论 新剪纸元素要想更好地与文化创意产品相结合，需要美观性、文化性、实用性、社会性、地域性等因素互相作用，才能迎合大众需求与审美需要，跟上社会及设计领域的发展，实现创新性的文化结合，使传统文化以新姿态融入日常生活中。该方法顺应了时代的发展，并将更多可能性融入了文化传播中。 |
| 关键词: 新剪纸元素 文化创意产品 关键因素 应用策略 文化传播 |
| DOI：10.19554/j.cnki.1001-3563.2022.08.038 |
| 分类号:TB472 |
| 基金项目:山东省专业学位研究生教学案例库建设项目(SDYAL20058) |
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| Application of New Paper-Cut Elements in Cultural and Creative Products |
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LIU Jia, MEN Chang-wei
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(Shandong University of Science and Technology, Shandong Qingdao 266590, China)
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| Abstract: |
| This paper aims to explore the integration and communication of multi-cultural elements. Taking the combination and application of new paper-cut elements and cultural and creative products as the starting point, this paper analyzes and combs practical application cases, and determines the internal and external influence factors on the selection of cultural and creative product carriers according to the real-time cultural policies. To better combine the new paper-cut elements with cultural and creative products, the interreaction amomg aesthetics, culture, practicability, sociality, regionalism should be considered, thus meeting the public needs and aesthetic needs, keeping up with the development trend of the social and design fields, achieving innovative culture combination, and better integrating the traditional culture into daily life with a new form. This method conforms to the development of the times and provides more possibilities for cultural communication. |
| Key words: new paper-cut elements cultural and creative products key factors applied strategies cultural communication |
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