| 摘要: |
| 目的 基于CIS理论为军事装备文化建设提供新视角，归纳将CIS理论引入军事装备文化建设的价值意义，尝试从价值理念塑造、制度行为规范、视觉设计与传播等层面提出军事装备文化建设的践行思路。方法 通过概述军事装备文化建设必要性，基于CIS理论视角分析目前军事装备文化建设与传播中存在的问题，在归纳CIS理论引入军事装备文化建设的价值意义的基础上，分别从理念识别、行为识别、视觉识别3个层面，归纳总结军事装备文化建设的具体践行思路。结论 新时期军事装备文化建设需要深入官兵、社会大众群体，利用CIS系统中的理念识别凸显中国特色军事装备文化核心内涵、行为识别指引制度行为规范建设、视觉识别推动形象深化与文化传播，使军事装备建设中蕴含的文化理念和思想价值观深植广大官兵、社会民众心中，利于形成情感与文化认同，为我国军事装备发展提供强有力的思想保障。 |
| 关键词: 军事装备文化 CIS理论 文化建设 |
| DOI：10.19554/j.cnki.1001-3563.2022.08.001 |
| 分类号:TB472 |
| 基金项目:佛山市人民政府科技创新专项资金项目(BK20CE023);中央高校基本科研业务费专项资金(FRF-BR-19-001B) |
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| Construction of Military Equipment Culture from the Perspective of CIS Theory |
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LI Chun1,2, SUN Yang1, ZHANG Rui-feng1
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(1.School of Mechanical Engineering, University of Science and Technology Beijing, Beijing 100083, China;2.Shunde Graduate School, University of Science and Technology Beijing, Guangdong Foshan 528399, China)
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| Abstract: |
| Based on CIS theory, this paper aims to provide a new perspective for the construction of military equipment culture, summarize the value significance of introducing CIS theory into equipment culture construction, and try to put forward the practical ideas of equipment culture construction from the perspectives of value concept, institutional code of conduct, visual design and dissemination. By summarizing the necessity of the construction of military equipment culture, this paper analyzes the problems existing in the construction and dissemination of military equipment culture from the perspective of CIS Theory. On the basis of summarizing the value significance of the introduction of CIS Theory into the construction of military equipment culture, this paper summarizes the specific practical ideas of the construction of military equipment culture from the three levels of Mind Identity, Behavior Identity and Visual Identity.The construction of military equipment culture in the new era needs to go deep into the officers and soldiers and the public, using the mind identity in the CIS to highlight the core connotation of equipment culture with Chinese characteristics, the construction of behavior identity guidance system, behavior norms and visual identity to promote image deepening and cultural communication, so that the cultural concepts and ideological values contained in military equipment construction can be deeply rooted in the hearts of officers and soldiers and the public. It is conducive to the formation of emotional and cultural identity and provides a strong ideological guarantee for the development of China's military equipment. |
| Key words: military equipment culture CIS theory cultural construction |
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