| 摘要: |
| 目的 研究现代平面设计中孟菲斯风格的视觉语言、创作手法与情感特征。方法 以近年来孟菲斯风格在建筑设计、产品设计和服装设计领域的复兴为启示，以20世纪兴起及发展的装饰艺术、波普艺术、后现代主义等艺术风格为基础，从符号学、美学和心理学的角度出发，结合当下典型的孟菲斯风格平面设计作品，从图形、色彩、构图等方面对孟菲斯风格的视觉语言进行深入研究，分析这些风格性的视觉元素在设计作品中的象征意义，并归纳出孟菲斯风格在现代平面设计中的具体创作手法。结论 现代平面设计中的孟菲斯风格将艺术与生活、批判与创新完美融合，与人们追求个体独立性的心理十分契合，其在现代平面设计中的复兴是大势所趋。 |
| 关键词: 孟菲斯风格 平面设计 视觉语言 创作手法 情感特征 |
| DOI：10.19554/j.cnki.1001-3563.2022.06.049 |
| 分类号:J511 |
| 基金项目:中央高校基本科研业务费专项资金资助(2019RW05) |
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| Study on Memphis Style in Modern Graphic Design |
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WANG Xin-yu, CHENG Ya-peng
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(Beijing Forestry University, Beijing 100083, China)
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| Abstract: |
| This paper aims to study the visual language, creative techniques and emotional characteristics of Memphis style in modern graphic design. Inspired on the revival of Memphis style in the fields of architectural design, product design and fashion design in recent years, based on the artistic styles of decoration art, pop art, and post-modernism that emerged and developed in the 20th century, from the perspective of semiotics, aesthetics and psychology, combined with the current typical Memphis-style graphic design works, this paper conducts in-depth research on the visual language of Memphis style from the aspects of graphics, color, composition, etc., analyzes the symbolic meaning of these stylistic visual elements in design works, and summarizes the specific creation methods of Memphis style in modern graphic design. The Memphis style in modern graphic design perfectly integrates art and life, criticism and innovation, and fits well with people's psychology of pursuing individual independence, and its revival in modern graphic design is the general trend. |
| Key words: Memphis style graphic design visual language creative techniques emotional characteristics |
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