| 摘要: |
| 目的 探析食品包装无障碍设计的人性化意义及策略。方法 通过归纳、梳理人性化设计和无障碍设计的相关概念，以食品包装设计为落脚点，多维度探究人性化设计理念下的食品包装无障碍设计思路。结果 食品包装无障碍设计要考虑弱势群体的行为机能、感知机能等生理障碍，探索更加合理的包装开封方式和视觉语言应用方法，挖掘弱势群体的心理接受程度，通过食品包装设计实现交互，引导消费者对食品包装形成积极的情感，真正实现设计服务于人的目的。结论 人性化设计与无障碍设计具有共通性，在食品包装设计中融入相关理念，能够协调产品与人的关系，使设计符合更多消费者(特别是弱势群体消费者)的需求，对促进人类平等包容、关怀尊重具有重要意义。 |
| 关键词: 人性化理念 食品包装 无障碍设计 以人为本 弱势群体 |
| DOI：10.19554/j.cnki.1001-3563.2022.06.044 |
| 分类号:TB472 |
| 基金项目:天津市教育委员会人文社科一般项目(2019SK101) |
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| Barrier-Free Design of Food Packaging Based on Humanization Concept |
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LI Hong-chao1, WANG Xin-yu2, LI Wei-yu2
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(1.Beijing University of Technology, Beijing 100032, China;2.Tianjin Academy of Fine Arts, Tianjin 300141, China)
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| Abstract: |
| This paper aims to explore the humanization significance and strategy of barrier-free design of food packaging. By summarizing the relevant theoretical concepts of humanized design and barrier-free design, with food packaging design as the base, this paper explores the barrier-free design ideas of food packaging under the humanized design concept from multiple dimensions. The barrier-free design of food packaging should take into account the physiological obstacles such as behavioral function and perceptual function of vulnerable groups. Designers should explore more reasonable unpackaging ways and visual language application methods, dig out the psychological acceptance degree of vulnerable groups, realize interaction through food packaging design, guide consumers to form positive feelings for food packaging, and truly realize the purpose of design to serve people. Humanized design and barrier-free design have commonality, Integrating relevant concepts into food packaging design can coordinate the relationship between products and people, and make the design meet the needs of more consumers (especially vulnerable groups of consumers), which is of great significance to promote equality, inclusiveness, care and respect among human beings. |
| Key words: humanization concept food packaging barrier-free design people oriented vulnerable groups |
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