| 摘要: |
| 目的 山西文化是中国文化的重要组成部分。随着经济的快速发展，更高层次的消费结构与多样化的需求模式是我国文化创新方面急需解决的难题。方法 通过剖析山西非遗文化文创产品处境，进一步阐述山西省对非遗文化创意产业中所实行的产品创新设计方法，通过服务设计的要素和过程进行设计。以建立kano模型，了解用户对产品的要求和产品功能带给用户的体验感来分析非物质文化遗产的传承。运用SWOT分析法，明确服务设计的优势(Strength)、劣势(Weakness)、机会(Opportunity)、威胁(Threat)，也有利于带动创新产业的发展，提高经济效益。通过深化改革山西的非遗文化产业，更加有助于推动山西的非遗产品走向更远的市场。结论 对“山西故事”文化创意产品开发提供理论层面的支持，在服务设计视角下对山西非遗文化的传承提供了新的实现路径。 |
| 关键词: 服务设计 山西文化创新 文化品牌 体验性 |
| DOI：10.19554/j.cnki.1001-3563.2022.06.041 |
| 分类号:TB472 |
| 基金项目:山西省哲学社会科学规划课题(2021YY112) |
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| Research on User Participatory Experience of Shanxi Intangible Heritage Cultural Products from the Perspective of Service Design |
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MA Ting-ting
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(Taiyuan Normal University, Jinzhong 030619, China)
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| Abstract: |
| Shanxi culture is an important part of Chinese culture. With the rapid development of economy, high-level consumption structure and diversified demand patterns are urgent problems to be solved in cultural innovation of China. By analyzing the situation of Shanxi's intangible cultural heritage cultural and creative products, it further expounds the product innovation design methods implemented by Shanxi Province in the intangible cultural heritage cultural and creative industries, and designs through the elements and processes of service design. The inheritance of intangible cultural heritage is analyzed by establishing a kano model and understand the user's requirements for the product and the experience that the product function brings to the user. Using SWOT analysis to clarify the strengths, weaknesses, opportunities, and threats of service design is also conducive to driving the development of innovative industries and improving economic benefits. By deepening the reform of Shanxi's intangible cultural heritage industry, it will be more helpful to promote Shanxi's intangible cultural heritage products to further markets. It provides theoretical support for the development of "Shanxi Story" cultural creative products, and provides a new realization path for the inheritance of Shanxi intangible cultural heritage from the perspective of service design. |
| Key words: service design Shanxi cultural innovation cultural brand experience |
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