| 摘要: |
| 目的 致力于设计出能够让用户产生沉浸式文化体验的海派绘画数字文创产品。方法 在Csikszentmihalyi的心流理论基础上，把海派绘画数字文创产品的设计拆分为设定明确清晰的体验目标、提供准确有效的情感反馈、平衡体验所需技能与挑战这三个步骤。第一步对应数字文创的内容设计，包含清晰的构架体系、可视化界面设计两个步骤，引导用户进入愉悦沉浸的体验状态;第二步对应数字文创的情感设计，包含正面反馈优先、多感官反馈优先两个步骤，保持用户的沉浸式体验状态;第三步对应数字文创的文化体验设计，包含调控体验难度、交互情景化两个设计步骤，引导用户进入文化情境，探索文化背景，获得更高层级的文化体验。结论 心流理论改善了海派绘画数字文创产品的现有不足，完善了海派绘画数字文创产品的设计框架，较好地实现了用文创带动传统美术的理念。 |
| 关键词: 数字文创产品 心流理论 沉浸体验 文化体验 海派绘画 |
| DOI：10.19554/j.cnki.1001-3563.2022.04.047 |
| 分类号:TB472 |
| 基金项目: |
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| Design of Digital Cultural and Creative Products of Shanghai Painting Based on Flow Theory |
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GU Yi, XU Wang-xuyu
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(Shanghai University of Engineering Science, Shanghai 201620, China)
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| Abstract: |
| The paper is committed to designing digital cultural and creative products of Shanghai painting that can give users an immersive cultural experience. Based on Csikszentmihalyi’s flow theory, the design of Shanghai Painting’s digital cultural and creative products is divided into three steps:setting clear and clear experience goals, providing accurate and effective emotional feedback, and balancing skills and challenges required for the experience. The first step corresponds to the content design of digital cultural and creative products, including two steps of clear architecture system and visual interface design to guide users into a pleasant and immersive experience state; the second step corresponds to the emotional design of digital cultural and creative products, including two steps of positive feedback priority and multi-sensory feedback prioritizes to maintain the user's immersive experience; the third step corresponds to the experience difficulty design of digital cultural and creative products, including two design steps of adjusting and controlling the experience difficulty independently and building interactions in situations to guide users into cultural situations, explore culture background and get a higher level of cultural experience. The flow theory improves the existing shortcomings of the digital cultural and creative products of Shanghai painting, completes the design framework of digital cultural and creative products of Shanghai painting, and better realizes the concept of using digital cultural and creative products to drive traditional art. |
| Key words: digital cultural and creative products flow theory immersive experience cultural experience Shanghai painting |
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