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基于数量化理论Ⅰ的中控面板造型设计研究
许小侠1,韩亚新1,许牧云2,傅洪发1,王卿九1
1.长春工业大学,长春 130012;2.北汽福田汽车股份有限公司,北京 102206
摘要:
目的 以汽车中控面板造型为研究对象,从用户的角度出发,设计出符合用户感性需求的产品。方法 首先,采用SD(语义差分)法制作调查问卷,收集并筛选可以描述中控面板造型形态的感性意象词汇与中控面板样本图片,基于视觉认知与审美对中控面板样本进行形态分析,提取最具代表性的形态曲线,并结合用户需求搜集影响中控面板造型设计的关键性设计元素;其次,通过数量化理论Ⅰ的产品意象造型设计方法,对中控面板提取的六大设计元素的形态特征量化赋值,借助SPSS统计软件进行多元回归分析,构建自变量与因变量的数学映射模型,从而预测设计元素与感性意象词汇间的相关性。结果 经过案例分析,证明该设计方法能更准确地算出中控面板最佳造型设计方案,是切实可行的。结论 利用数量化理论Ⅰ进行产品意象造型设计,可以有效地为中控面板造型设计方案和评价提供客观的决策依据。
关键词:  数量化理论Ⅰ  中控面板  感性工学  产品意象造型设计
DOI:10.19554/j.cnki.1001-3563.2022.04.021
分类号:TB472
基金项目:吉林省教育厅“十三五”科学技术项目(JJKH20200659KJ)
Research on Modeling Design of Automobile Central Control Panel Based on Quantification Theory Ⅰ
XU Xiao-xia1, HAN Ya-xin1, XU Mu-yun2, FU Hong-fa1, WANG Qing-jiu1
(1.Changchun University of Technology, Changchun 130012, China;2.Beiqi FOTON Motor Co., Ltd., Beijing 102206, China)
Abstract:
Taking the modeling of Automobile Central Control Panel as the research object, from the point of view of users, the products that meet the users’ perceptual needs are designed.Firstly, the SD (semantic difference) method was used to make a questionnaire, and the perceptual image words and sample pictures which could describe the shape of the central control panel were collected and selected, based on the visual cognition and aesthetics, the morphological analysis was conducted to extract the most representative morphological curves, and the user need was combined to collect key design elements that affect the modeling design of the center control panel; Secondly, through the method of product image modeling design based on quantitative theory I, the six design elements of morphological characteristics extracted from the central control panel were assigned quantificationally, and the multiple regression analysis was carried out with the help of SPSS statistical software to construct a mathematical mapping model of independent and dependent variables, thus predicting the correlation between design elements and perceptual image vocabulary.Through the case analysis, it is proved that this design method can more accurately calculate the best modeling design scheme of the central control panel, which is feasible. The use of quantitative theory I in product image modeling design can effectively provide objective decision-making basis for the design scheme and evaluation of central control panel.
Key words:  quantitative theory I  central control panel  kansei engineering  product image modeling design

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