| 摘要: |
| 目的 针对羌绣发展面临传承困难、创新意识淡薄、产业化程度低等问题展开研究与分析，提出基于数字化保护与产业化应用的羌绣服务设计模式，通过线上线下资源的整合和羌绣应用平台的搭建，满足绣娘与羌绣爱好者的学习、售卖需求，实现羌绣的长足发展。方法 基于改进的SIFT针法图样特征提取方法进行AI针法识别、形状文法与图像拼接算法实现DIY纹样设计、定性定量的用户研究方法，分析目标群体在体验羌绣过程中的使用需求，并将其转化为羌绣服务设计平台的具体功能。梳理绣娘与羌绣爱好者的不同使用需求和流程，建立绣娘与绣友两种移动端模式，设计相应的信息架构与人机界面，最后利用改进的整体评估可用性问卷对交互原型进行评估。结论 搭建了可实现羌绣数字化保护与产业化应用的羌绣服务设计系统，改变羌绣教学传承模式，提供多元化销售渠道，引入机绣完善羌绣产业化模式，实现羌绣的数字化保护与传承。 |
| 关键词: 羌绣传承 针法识别 DIY纹样设计 平台搭建 服务模式 |
| DOI：10.19554/j.cnki.1001-3563.2022.02.048 |
| 分类号:TB472 |
| 基金项目:四川省哲学社会科学重点研究基地羌学研究中心项目(QXY201908);四川省教育厅人文社会科学重点研究基地工业设计产业研究中心项目(GYSJ2019-014) |
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| The Service Design of Qiang Embroidery Based on Digital and Industrial Application |
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YANG Lei, ZHANG Xin, HU Hui, QIU Yan
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(Southwest University of Science and Technology, Mianyang, 621010, China)
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| Abstract: |
| This paper aims to study and analyze the development difficulties of Qiang embroidery in inheritance, innovation consciousness, and low degree of industrialization, proposing a service design model of Qiang embroidery based on digital protection and industrial application. Through the integration of online and offline resources and the establishment of Qiang embroidery application platform, it can meet the learning and sales needs of the embroiderers and Qiang embroidery enthusiasts, and realize the rapid development of Qiang embroidery. The improved SIFT stitch pattern feature extraction method was used to realize AI stitch recognition; shape grammar and image stitching algorithm were used to realize DIY pattern design; qualitative and quantitative user research methods were used to analyze the needs of target groups in the experience of Qiang embroidery and transformed them into specific functions of the Qiang embroidery service design platform. The different use needs and use processes of embroiderers and Qiang embroidery enthusiasts were reviewed; two mobile terminal modes of embroiderers and Qiang embroidery enthusiasts were established; the corresponding information architecture and human-computer interface were designed, and finally the interactive prototype improved were evaluated with the improved overall evaluation availability questionnaire. The service design platform of Qiang embroidery for realizing the digital protection and industrial application of Qiang embroidery is built, and it can change the teaching and inheritance mode of Qiang embroidery, and provide diversified sales channels, and improve the industrialization model of Qiang embroidery by introducing machine embroidery, and realize the digital protection and inheritance of Qiang embroidery. |
| Key words: Qiang embroidery inheritance stitch recognition DIY pattern design platform construction service pattern |
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