| 摘要: |
| 目的 促进乡村振兴下的电商扶贫发展，探索以设计参与电商进而推动京东品牌扶贫3.0模式的发展路径。方法 以设计参与农村电商扶贫为研究路径，结合京东集团在云计算、人工智能、大数据、区块链等方面深厚的技术积累，充分利用新技术、新业态、新融合，通过销售数据、交易数据、消费者行为、行业竞争等要素的分析，量化需求与市场指向，指导设计介入的方式。结论 在京东品牌扶贫3.0模式下，把握好互联网、大数据、人工智能、设计、电商、品牌等与一二三产业的深度融合，能盘活乡村文化资源、推进扶贫品牌培育、激活乡村内生市场、创新交易方式、帮助企业创收、助推农民增收，引导推动乡村新经济的转型升级，进一步加快乡村振兴战略的跨越式发展。 |
| 关键词: 京东扶贫3.0时代 设计参与 电商平台 大数据 品牌 |
| DOI：10.19554/j.cnki.1001-3563.2021.22.036 |
| 分类号:TB472 |
| 基金项目:国家社科基金艺术学重点项目“全球化、智能化引领的非物质文化遗产创新生态体系建构研究”(20AG011);国家重点研发计划“中国设计风格的经典文化元素及原型数据库研发”(2019YFB1405702) |
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| JD.com’s Poverty Alleviation 3.0 Era Exploration of Design Participation in E-commerce |
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JI Tie, ZHU Bi-yu
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(Hunan University, Changsha 410082, China)
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| Abstract: |
| This paper aims to promote the development of e-commerce poverty alleviation under the revitalization of rural areas, and explore the development path of participating in e-commerce design and thus promote the Jingdong brand poverty alleviation 3.0 model.Taking the design and participation in rural e-commerce poverty alleviation as a research path, combined with JD.com’s profound technical accumulation in cloud computing, artificial intelligence, big data, blockchain, etc., it makes full use of new technologies, new formats, and new integrations. Through sales data and transactions Analysis of factors such as data, consumer behavior, and industry competition to quantify demand and market direction, and guide the way of design intervention. Under the Jingdong brand poverty alleviation 3.0 model, grasp the in-depth integration of Internet, big data, artificial intelligence, design, e-commerce, brand, etc. with the first, second and third industries, can revitalize rural cultural resources, promote poverty alleviation brand cultivation, and activate the rural endogenous market, Innovate transaction methods, help enterprises generate income, boost farmers' income, guide and promote the transformation and upgrading of the new rural economy, and further accelerate the leapfrog development of the rural revitalization strategy. |
| Key words: JD poverty alleviation 3.0 era design participation e-commerce platform big data brand |
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