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基于行为设计学的移动医疗系统设计研究
罗琴,张瑞秋
华南理工大学,广州 510641
摘要:
目的 基于行为设计学理论解决现有移动医疗服务系统中存在的问题,使移动医疗能够向着更人性化的方向发展。方法 先分析行为设计学与移动医疗系统设计的相关性,再结合行为设计学与服务设计的理论、方法和理论下的分析工具,对目标用户的行为进行分析来获取用户的潜在需求,最后总结出基于行为设计学的移动医疗系统设计策略。结果 将所得的设计策略进行实践应用,并通过对设计成果中的用户行为与使用体验进行可用性测试来证实设计策略的科学性,进而说明行为设计学在移动医疗系统设计中应用可行性。结论 运用行为设计学方法对移动医疗用户的行为进行分析研究,可以明确用户的使用行为特征和用户在行为执行方面的需求,从而制定更合理、更高效地改变用户行为、用户态度的服务模式,促进移动医疗的服务系统的良性发展。
关键词:  行为设计学  服务设计  移动医疗  行为研究
DOI:10.19554/j.cnki.1001-3563.2021.22.025
分类号:TB472
基金项目:国家自然科学基金(61803108)
Mobile Medical System Design Based on Behavior Design
LUO Qin, ZHANG Rui-qiu
(South China University of Technology, Guangzhou 510641, China)
Abstract:
This paper aims to solve the existing problems in the mobile medical service system from the perspective of behavior design, so that development of mobile medical can be more humanized in the future. Throughanalyzing the correlation between behavior design and mobile medical system design, and combining the theories, methods and theoretical analysis tools of behavioral design and service design, the behavior of target users was analyzed to obtain their potential needs, and finally generalize the design strategy based on mobile medical system design strategy of behavioral design. The obtained design strategy was applied in practice, and the usability test of the user behavior and user experience in the design results confirmed the scientificity of the design strategy, so that demonstrated the application feasibility of behavior design in the design of mobile medical systems. Through the analysis and study of mobile health users by the behavior design, the characteristics of users behaviors and needs in behavior execution can be determined and more reasonable and efficient service models be formulated to change user behaviors and user attitudes. which can promote the favorable development of mobile medical service system.
Key words:  behavioral design  service design  mobile health  behavioral research

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