| 摘要: |
| 目的 借鉴传统招幌的设计理念，通过改造实例来探索历史街区店招(商业招牌)改造设计的思路与方法。方法 深入了解传统招幌的特点，分析长沙市藩城堤巷店招现状，总结现状中存在的不足。根据改造需求，首先梳理出店招改造的设计要素，其次从行业相关的形态构成、质朴耐久的材料运用、单纯明快的色彩表达、醒目恰当的字体选择和夜间亮化的灯光处理这5个方面展开设计思路，最后对茶叶铺、餐馆、冷作坊、修锁铺和棉被加工铺这5家店招实施改造实践。结论 通过对传统招幌设计思路的借鉴，完成了5家店招改造，将传统招幌设计思路应用于实际改造项目中，实现了传统招幌文化的传承与创新。将传统招幌设计理念运用于现代招牌设计中，为历史街区的店招设计提供了新的方向和可能。 |
| 关键词: 视觉传达 店招改造 传统招幌 历史街区 |
| DOI：10.19554/j.cnki.1001-3563.2021.20.027 |
| 分类号:J524.3 |
| 基金项目:湖南省社科基金项目(15YBA413);湖南省教育厅科学研究项目(15C1443) |
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| Renovation Design of Signboard in Fanchengdi Lane Based on Traditional Shop Signs |
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QIAO Xiao-wei1, ZHAO Han2, WANG Ming3
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(1.Henan Women’s Vocational College, Zhengzhou 450000, China;2.Huaibei Normal University, Huaibei 235000, China;3.Central South University of Forestry and Technology, Changsha 410004, China)
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| Abstract: |
| It is based on the traditional design concept of shop signs, explores the ideas and methods of the renovation design of shop signs in historic districts through the renovation examples. The characteristics of the traditional shop signs are understood deeply, the current situation of the shop signs in Fanchengdi Lane is analyzed, and the shortcomings of the current situation is summarized. According to transformation needs, the paper combs out the design elements of the shop signs renovation, and then expands the design thought from the five aspects of industry-related form composition, simple and durable material use, simple and bright color expression, eye-catching and appropriate font selection, and lighting brightness treatment at night, and finally carries out the renovation practice on five shops, they’re a tea shop, a diner, an iron processing shop, a lock repairing shop and a cotton quilt processing shop.Through the reference to the traditional design ideas, the shop signs renovation of the five shops has been completed and the ideas are applied to the actual renovation project, so as to realize the inheritance and innovation of the traditional culture of the shop signs. In this paper, the traditional design concept of shop signs is applied to the modern design of shop signs, which provides a new direction and possibility for the design of shop signs in historic district. |
| Key words: visual communication shop signs renovation traditional shop signs historic district |
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