| 摘要: |
| 目的 从消费者的食品安全和用户体验的角度出发，对后疫情时代的食品包装设计策略进行系统研究，发掘能符合消费者心理变化又能满足疫情下现实需求的食品包装设计新形式。方法 以新冠疫情暴发后人们对食品包装在售卖、运输、使用等环节的担忧和思考为现实依据，通过调研数据分析，从影响食品包装设计的因子入手，结合当下最新的包装材料，分析食品包装设计的新趋势，并探究后疫情时代下食品包装设计应契合的存在形式。结论 在后疫情时代，食品包装设计不仅要满足传统的促销与保护等功能，还要考虑产品使用的整个过程，进而明确抗菌抗病毒材料的创新应用，强化O2O模式下的品牌辨识，深化可追踪溯源的智能化设计，完善食品包装的可持续利用和彰显人文主义关怀5个设计策略，使设计能更好的服务于生活。 |
| 关键词: 后疫情时代 食品包装 设计策略 |
| DOI：10.19554/j.cnki.1001-3563.2021.20.025 |
| 分类号:TB482 |
| 基金项目: |
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| Food Packaging Design Strategy in the Post-Epidemic Era |
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YE Jun-zhen
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(Sichuan University of Media and Communications, Chengdu 611745, China)
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| Abstract: |
| From the perspective of food safety and user experience, this work aims to systematically study food packaging design strategies in the post-epidemic era and explore new forms of food packaging design that can meet the psychological changes and actual needs of consumers under the epidemic. Based on the fact that people have worried about food packaging in the process of sale, transportation and usage since the outbreak of the novel coronavirus pneumonia epidemic, the existence forms and new trends of food packaging design in the post-epidemic era are analyzed and explored through the analysis of survey data, the impact factors of food packaging design, and the latest packaging materials. In the post-epidemic era, food packaging design should not only meet the traditional functions of promotion and protection, but also consider the whole process of product use. To this end, we should clarify the innovative application of antibacterial and antiviral materials, strengthen the brand identification under O2O mode, deepen the traceable intelligent design, improve the sustainable utilization of food packaging and highlight humanistic care to make design serve life better. |
| Key words: post-epidemic era food packaging design strategies |
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