| 摘要: |
| 目的 提出了新时代文化产业数字化战略研究模式。方法 从我国文化产业数字化相关政策出发，结合国际文化产业数字化政策模式，如美国的市场创新驱动、英法德意资源创新驱动、日韩政策驱动模式等，提出了我国新时代文化产业数字化战略内涵。结论 分析了文化产业数字化国际经验与发展战略、文化产业数字化价值体系与范式道路、智能文化产业关联聚合与高质量发展的新形态技术、文化产业数字化内生生长与外生进化和产业生态系统协同的数字化高效治理与精准服务。提出了文化产业数字化战略实施价值和未来研究思考，对推动文化自信具有一定的时代意义。 |
| 关键词: 文化产业 数字化战略 价值体系 范式 |
| DOI：10.19554/j.cnki.1001-3563.2021.18.008 |
| 分类号:TB472 |
| 基金项目:国家社会科学基金重点项目(21AZD056);国家社科基金艺术学重大项目子课题(20ZD09-5);国家自然科学基金项目(52075478，51675476);浙江省社科基金重大项目(21XXJC01ZD) |
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| Digital Strategy for Cultural Industry in the New Era |
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LUO Shi-jian
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(Zhejiang University, Hangzhou 310027, China)
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| Abstract: |
| A new innovation paradigm of digital strategy for cultural industry in the new era is presented. Based on the relevant policies of China's cultural industry digitization, the international cultural industry digitization policy models, such as market-driven innovation of the United States, resource-driven innovation of the Britain, France, Germany and Italy, and policy-driven innovation of the Japan and South Korea, are analyzed, and the connotation of the digital strategy of China’s cultural industry in the new era is proposed. The international experience and development strategy of cultural industry digitization, the digital value system and paradigm of cultural industry, the new form technology of intelligent cultural industry association aggregation and high-quality development, the endogenous growth and exogenous evolution of cultural industry digitization, and the collaborative digital efficient governance and accurate service of cultural industry ecosystem have been studied. The implementation value of cultural industry digitization strategy and future research thinking are put forward, which has certain contemporary significance for promoting China’s cultural self-confidence. |
| Key words: cultural industry digital strategy value system paradigm |
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