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| 怀旧表征下的广府文化创意产品设计 |
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姬文瑞,李静
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北京理工大学珠海学院，珠海 519088
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| 摘要: |
| 目的 通过对怀旧以及怀旧情感的分析，探索基于怀旧表征的文创产品构建基础和设计模式。方法 针对怀旧情感体验构成要素和层次结构分析，总结出文创产品中体现怀旧表征的3种表现形式:原型再现式、情景营造式、隐喻映射式。以怀旧表征下的广府文创产品设计为例，通过用户情感化体验需求来构建怀旧情感脉络，总结怀旧表征下的文创产品情感编码的产品设计思路，结合数字印刷工艺应用，探讨基于怀旧表征的文创产品设计路径。结论 怀旧表征下的文创产品是一种个性化的文化创意产品，随着个性化时代消费需求的变化和细分，设计表达趋向创意、个性、情感性的产品更容易引起消费者的认同和共鸣。情感体验的介入，不仅可以指导产品设计，一定程度上也可以提升产品设计的价值。 |
| 关键词: 怀旧情感 文创产品 广府怀旧表征文创产品设计 数字印刷工艺应用 |
| DOI：10.19554/j.cnki.1001-3563.2021.06.045 |
| 分类号:TB472 |
| 基金项目:广东省普通高校特色创新类项目(2018WTSCX200);北京理工大学珠海学院教研项目(2016005ZYZH) |
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| Design of Guangfu Cultural Creative Products under Nostalgic Representation |
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JI Wen-rui, LI Jing
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(Beijing Institute of Technology, Zhuhai, Zhuhai 519088, China)
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| Abstract: |
| The work aims to explore the construction basis and design pattern of cultural and creative products based on nostalgic representation by analyzing nostalgia and nostalgic emotion. Based on the analysis on components and hierarchical structure of nostalgic emotional experience, three manifestations (prototype representation, scenario creation and metaphorical mapping) of nostalgia in cultural and creative products were summarized. Taking Guangfu cultural and creative product design under the nostalgic representation as an example, the emotional context of nostalgia was built through the emotional experience needs of users. The design ideas of emotional coding design of cultural and creative products under nostalgic representation were summarized. Combined with the application of digital printing technology, the design path of cultural and creative products based on nostalgia representation was explored.Cultural and creative products under nostalgic representation are personalized cultural and creative products. With the change and segmentation of consumer demand in the era of individuation, products that tend to be creative, personal and emotional are more likely to arouse consumers’ recognition and resonance. The intervention of emotional experience not only can guide product design but also improve the value of product design. |
| Key words: nostalgia cultural and creative product Guangfu cultural and creative product design under nostalgic representation application of digital printing technology |
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