| 摘要: |
| 目的 开发文化创意产品是推动中国文化创新发展、增强国家创新竞争力、打造文化强国、推动传统文化精髓与现代文化适应和融合的重要渠道，对打造“中国制造”的文化创新品牌，拓展中国设计在世界舞台的影响力有着深刻的意义和价值。方法 文创产品是现代文化产业发展的核心，是传统吉祥文化在现代流行文化中传播和传承的重要载体。通过解析“鹿”文化传递的吉祥观念，结合传统鹿文化的表达形式，依托现代社会人们的生活理念和情感诉求，探索鹿文化的吉祥寓意在现代文创产品设计中的应用路径。结论 从形象感知、文语感知和意蕴感知三个层面将美好的情感寄托与文创产品进行设计融合，从而为文创产品领域提供更多的设计思路与参考，让传统吉祥文化的独特魅力在信息化社会生活中得到充分的展示和传播。 |
| 关键词: 文创产品 “鹿”文化 吉祥寓意 设计融合 |
| DOI：10.19554/j.cnki.1001-3563.2021.04.032 |
| 分类号:TB472 |
| 基金项目:河北省教育厅科学研究计划项目人文青年基金(SQ191151) |
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| Design of Modern Cultural and Creative Product Based on Traditional Auspicious “Deer” Culture |
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DENG Cheng-cheng
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(North China University of Science & Technology, Tangshan 063210, China)
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| Abstract: |
| The development of cultural and creative products is an important channel to promote the development of Chinese culture innovation, enhance the national innovation competitiveness, build a cultural power and facilitate the adaptation and integration of traditional culture essence and modern culture, which has profound significance and value for building a “Made in China” cultural innovation brand and expanding the influence of Chinese design on the world stage. Cultural and creative products are the core of the development of modern cultural industry, and an important carrier for the spread and inheritance of traditional auspicious culture in modern popular culture. By analyzing the auspicious concept conveyed by “deer” culture, combined with the expression form of traditional deer culture and relying on the life philosophy and emotional appeal of modern society, the application path of the auspicious meaning of deer culture in modern cultural creation product design was explored. From the three levels of image perception, cultural language perception and meaning perception, beautiful emotions are integrated with cultural and creative products to provide more design ideas and references for the cultural and creative products field, so that the unique charm of traditional auspicious culture can be fully displayed and spread in the information society. |
| Key words: cultural and creative products “deer” culture auspicious meaning design fusion |
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