| 摘要: |
| 目的 梳理我国绿色设计产业发展情况及政策体系，理顺政策推广机制，进一步提高绿色设计相关政策的宣传推广效果，提升社会对绿色设计的认知和认可。方法 针对绿色设计行业的相关政策、标准、第三方评价指标及产品宣传路径进行政策梳理及文献研究。结论 从国家层面来看，加强绿色设计政策的宣传推广工作是推进供给侧结构性改革、加快工业绿色产品有效供给的要求。为了加快推动我国工业企业绿色发展，畅通政企双向宣传推广机制，我国不断加强绿色设计政策体系建设，制定绿色制造标准和评价规范，完善绿色设计第三方评价指标，发布绿色设计产品名录，取得了较好的效果。下一步，政府相关部门要通过奖惩机制的设置落实多部门联动的监管效果，同时，也要充分发挥设计类专业媒体的作用和价值，以达到更好的宣传推广效果。 |
| 关键词: 绿色设计 政策体系 评价指标 绿色制造标准 产品名录 宣传推广机制 |
| DOI：10.19554/j.cnki.1001-3563.2021.02.052 |
| 分类号:TB472 |
| 基金项目: |
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| Publicity and Promotion Mechanism of Green Design Policy in China |
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SHAN Na
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(Beijing Institute of Fashion Technology, Beijing 100083, China)
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| Abstract: |
| The work aims to sort out the development situation and policy system of green design industry in China and straighten out the policy promotion mechanism, to further improve the publicity and promotion effect of green design related policies, and enhance the social acknowledgment and recognition of green design. The policies were sorted out and the literature research was carried out according to the relevant policies, standards, third-party evaluation indicators and product publicity path of green design industry. Strengthening the publicity and promotion of green design policy from the national level is the requirement of promoting the supply side structural reform and accelerating the effective supply of industrial green products. In order to accelerate the green development of China’s industrial enterprises and smoothen the two-way publicity and promotion mechanism between government and enterprises, China has continuously strengthened the construction of green design policy system, formulated green manufacturing standards and evaluation norms, improved the third-party evaluation indicators of green design, and released the list of green design products, which has achieved good results. Next, the relevant government departments need to implement the supervision effect of multi-department linkage through the establishment of reward and punishment mechanism and at the same time, give full play to the role and value of design professional media, so as to achieve better publicity and promotion effect. |
| Key words: green design policy system evaluation indicators green manufacturing standard product list publicity and promotion mechanism |
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