| 摘要: |
| 目的 探究当前旅游纪念品市场的现实需求及其情感化设计策略的实施路径与未来发展。方法 从社会经济的发展对旅游纪念品市场的冲击，由此产生的旅游者的多元化消费需求，以及旅游产品的更高层次的设计出发，引申出情感设计的重要设计思路，并结合情感化设计的可行性和设计思路进行深入的设计规划，接着从文化导向、情感互动、真实体验、遗产传承等方面深入研究，从中选取一些设计实例进行理论论证和实际探索，总结出一些具有应用价值的情感化设计方法。结论 旅游纪念品情感化设计必须从实际着手，深入分析旅游者对旅游品的多样化消费需求，由外而内、内外兼施地进行工艺、文化、情感的交织与融合，丰富旅游纪念品的文化情感与民俗寓意，以强烈的新颖性、纪念性、情感性为标志，开拓出更加广阔的市场。 |
| 关键词: 情感化设计 旅游纪念品 用户需求 |
| DOI：10.19554/j.cnki.1001-3563.2021.02.046 |
| 分类号:TB472 |
| 基金项目: |
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| Tourism Souvenir Design Based on Emotional Design |
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YANG Qi-chun
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(Sichuan Normal University, Chengdu 610000, China)
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| Abstract: |
| The work aims to explore the realistic demand of the present tourist souvenir market and the implementation path and future development of emotional design strategy. From the impact of social and economic development on the tourism souvenir market, the diversification of consumption demand of tourists and tourism products design of a higher level, important design ideas of emotional design were introduced. In-depth design planning was conducted combined with the emotional design feasibility and design idea. And then, in-depth research was conducted from cultural orientation, emotional interaction, real experience, explore heritage inheritance, etc. Some design examples were chosen for theoretical demonstration and practical exploration. Some emotional design methods of application values were summarized. Emotional design of tourism souvenirs must start from the fact, conduct in-depth analysis on the diversified demands of the tourists to travel products, integrate and blend process, culture and emotion from outside to inside and from both outside and inside, enrich cultural moral emotion and folk customs of the tourist souvenirs, and develop a broad market with by strong novelty, commemorative significance and emotion. |
| Key words: emotional design tourist souvenirs user demand |
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