| 摘要: |
| 目的 人口老龄化已经是全球趋势，截至2017年，中国60岁及以上的老年人口总数高达2.48亿，已成为全世界老年人口总数最多的国度，老龄化趋势愈演愈烈。中国是茶叶大国，茶叶产量最大，品种最多，老龄用户是我国茶叶产品消费的主要群体，而我国茶叶市场上的各种包装种类虽多却大同小异，鲜有根据特定用户来进行特定的设计。而老龄用户又处于社会的弱势群体中，需要社会的关怀和保护，因此，基于这类用户生理和心理层面的消费需求和使用需求，注入情感化设计是尤为重要的。方法 以老龄用户作为目标群体，以茶叶包装设计作为研究对象，对老龄用户的生理特征和心理特征进行分析。结论 结合用户体验五要素，提高老龄用户的使用体验，使设计更好地服务消费者。 |
| 关键词: 老龄用户 茶叶包装设计 用户体验要素 情感化设计 |
| DOI：10.19554/j.cnki.1001-3563.2021.02.036 |
| 分类号:TB482 |
| 基金项目:四川省哲学社会科学重点研究基地老龄事业与产业研究中心重点项目(XJLL2019002);四川省教育厅人文社会科学重点研究基地工业设计产业研究中心一般项目(GYSJ2019-004);教育部人文社科基金一般项目(19YJA760094) |
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| Tea Packaging Design under the Background of Aging in China |
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YANG Xue-chun, LI Fang-yu
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(Southwest Jiaotong University, Chengdu 611756, China)
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| Abstract: |
| The aging of the population is already a global trend. As of 2017, the total number of elderly people aged 60 and over in China is as high as 248 million. China has become the country with the largest number of elderly people in the world, and the trend of aging is intensifying. China is a big tea country with the largest tea production and the largest variety. Older users are the main group of tea products in China. However, there are many different types of packages in China’s tea market, so there are few specific designs based on specific users. Older users are in the socially disadvantaged groups and need social care and protection. Therefore, it is especially important to inject emotional design based on the consumption and use needs of such users at the physiological and psychological levels. Taking the older users as the target group and the tea packaging design as the research object, the physiological characteristics and psychological characteristics of the aged users were analyzed. Combined with the five elements of user experience, the user experience of older users is improved to make the design serve consumers better. |
| Key words: older users tea packaging design user experience elements emotional design |
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