| 摘要: |
| 目的 探索“一带一路”背景下地域传统文化的传承与发展，挖掘并分析漳州陶瓷文化多维内涵，为开发具有显著地域文化特色的文创产品和文创产业发展提供有力的参考。方法 以漳州窑陶瓷文化为核心，通过分析漳州陶瓷文创产品行业现状，剖析其存在的问题，提炼城市文化符号和地域人文特色，对漳州陶瓷文化资源进行再挖掘和再归纳，将传统文化元素和创意产品系统设计与开发进行融合，构建基于漳州陶瓷文化的创意产品开发模型，并通过具体设计案例进行论证。结论 将传统文化元素和创意产品设计结合，找寻传统文化与创新产品的平衡点，使其真正成为具有符合当前社会经济文化发展需要，并有着较大地缘辐射影响力的重要文化遗产，综合提升陶瓷文创产业良性发展和区域文化传承发扬的双重价值，为传统文化的有序传承和文创产品的多样化发展提供新思路。 |
| 关键词: “一带一路” 漳州陶瓷 文创产品 开发模式 |
| DOI：10.19554/j.cnki.1001-3563.2020.20.038 |
| 分类号:TB472 |
| 基金项目:2019年度漳州市哲学社会科学研究规划项目（48） |
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| Design and Development Pattern of Zhangzhou Ceramic Cultural and Creative Product under the Background of “The Belt and Road Initiative” |
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LIU Xuan
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Xiamen University Tan Kah Kee College, Zhangzhou 363105, China
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| Abstract: |
| The work aims to explore the inheritance and development of regional traditional culture under the background of “The Belt and Road Initiative” and investigate and analyze the multi-dimensional connotation of Zhangzhou ceramic culture, to provide powerful references for the development of cultural and creative products and industrial development with significant regional cultural characteristics. With Zhangzhou kiln ceramic culture as the core, the city culture symbols and the regional culture characteristics were extracted through the analysis on current situation of Zhangzhou ceramic cultural and creative product industry and the discussion on existing problems, to explore and summarize Zhangzhou ceramic cultural resources again. The design and development of traditional cultural elements and creative product system were integrated to construct a creative product development model based on Zhangzhou ceramic culture and carry out demonstration through specific design cases. Traditional cultural elements are combined with creative product design to find out the balance between traditional culture and innovative products, to become an important cultural heritage that meets the needs of current social, economic and cultural development and has great geographical radiation influence. The dual value of ceramic cultural and creative industry and regional cultural development is comprehensively improved to provide new ideas for the inheritance of traditional culture and the diversified development of cultural and creative products. |
| Key words: “The Belt and Road Initiative” Zhangzhou ceramics cultural and creative products development mode |
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