| 摘要: |
| 目的 以传承和创新为主旨，在符号学语意下探讨非遗视觉元素创新衍生设计的有效途径，传承非遗技艺所蕴含的民间智慧与美学思想，形成基于民族文化深度思考的设计创新构建。方法 从非遗的视觉层面入手，依据现代符号学的语意特征，分为“非遗视觉元素符号提取转译”、“非遗视觉元素符号衍生设计”两大方面，结合前沿设计案例，探析非遗与现代设计的融合创新途径。结论 非遗是民族艺术的集中体现，凝聚着中国文化价值观和东方美学精神，更是现代设计的创意源泉。在创新溯源的思考下，探寻多种途径的非遗视觉元素衍生设计方法，不仅使现代设计彰显浓郁的民族特色，而且能有效实现非遗项目自身的传承发展与重获新生。 |
| 关键词: 符号学 非遗 视觉元素 衍生设计 |
| DOI：10.19554/j.cnki.1001-3563.2020.20.032 |
| 分类号:J511 |
| 基金项目:2018年度天津市艺术科学规划项目“大运河文化带视阈下天津非物质文化遗产传承创新研究”研究成果（C18004） |
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| Design of Intangible Cultural Heritage Visual Elements Based on Semiotics |
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QI Hai-tao
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Nankai University, Tianjin 300171, China
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| Abstract: |
| The work aims to discuss the effective design method of intangible cultural heritage visual elements from the perspective of semiotics with inheritance and innovation as the main purpose, to inherit folk wisdom and aesthetic thoughts contained in intangible skills, and form the design innovation construction based on deep thinking of national culture. Starting from the visual features of intangible cultural heritage, two core contents of “intangible cultural heritage visual symbol extraction” and “intangible cultural heritage visual symbol design” were discussed based on the principles of semiotics. Combined with cutting-edge design cases, the innovative ways of integrating intangible cultural heritage and modern design were explored. Intangible cultural heritage is the concentrated reflection of national culture that embodies Chinese cultural values and oriental aesthetic spirit and also the source of innovation for modern design. Under the thinking of innovation traceability, exploring various ways of derivative design methods of intangible cultural heritage visual elements not only makes modern design show strong national characteristics, but also can effectively realize the inheritance, development and rebirth of intangible cultural heritage projects. |
| Key words: semiotics intangible cultural heritage visual element derivative design |
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