| 摘要: |
| 目的 为使博物院文创产品创新设计的决策过程充分考虑用户的需求偏好特征，对博物院文创产品设计的核心属性因素进行探究。方法 通过文化层次法提炼出博物院文创产品的设计要素，并运用粗糙集与语意差异法构建知识表达系统。然后通过属性约简和重要度计算，得出对感性意象语意影响较大的设计要素，进而定性与定量地获取博物馆文创产品的设计模式。以安徽博物院为例，提取出核心属性并筛选出最大程度影响用户感性意象简洁大方的设计要素为文化意象色彩，其次为文化情感属性，最后为文化象征意义与交互使用体验。结论 通过对博物院文创产品设计的用户需求关键因素进行分析与探究，提出了博物院文创产品的设计思路，进而为博物馆文创产品的设计、开发提供了参考依据。 |
| 关键词: 粗糙集 文创产品 用户心理 用户需求 |
| DOI：10.19554/j.cnki.1001-3563.2020.20.002 |
| 分类号:TB472 |
| 基金项目:2019年安徽省教育厅自然科学研究项目（KJ2019JD23） |
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| Development Orientation of Cultural and Creative Products of the Museum Based on Rough Set Theory |
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YANG Liu
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Anhui Jianzhu University, Hefei 230601, China
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| Abstract: |
| The work aims to explore the core attribute factors in the innovative design of Museum’s cultural and crea-tive product, in order to make the decision-making process of the innovative design of Museum’s cultural and creative product give full consideration to the user’s demand preference characteristics. The cultural level method was used to ex-tract the design factors of Museum’s cultural and creative products, and the knowledge expression system was constructed by the rough set and the semantic difference method (SD). Then, through the attribute reduction and importance calcula-tion, the design elements that had a greater influence on the semantic of the kansei image were obtained, thus qualitatively and quantitatively acquiring the design mode of Museum’s cultural and creative product. Taking Anhui Museum as an example, the core attribute was extracted and the most influential factors affecting the user’s kansei image of simple and generous design were the cultural image color factors, followed by the cultural emotional factors, the cultural image symbolic meaning and interactive use experience. Through the analysis and investigation on the key factors of user demand in Museum’s cultural and creative product design, the design strategy of the Museum’s cultural and creative product is put forward, thus providing a reference for the design and development of Museum’s cultural and creative product. |
| Key words: rough set cultural and creative product user psychology user’s demand |
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