| 摘要: |
| 目的 探究设计在非物质文化遗产商业转化中的应用策略，为非物质文化遗产的商业性开发提供新的思路和参考。方法 首先，阐述非物质文化遗产商业化的价值，剖析设计和非物质文化遗产互相促进的关系，分析设计在非遗商业转化应用中的可行性，并在明确设计在非遗商业化中应用现状的基础上，分析非遗设计存在的问题。然后从非遗产品设计、非遗品牌视觉形象设计、非遗可视化设计和非遗景区服务设计四个方面入手，结合实际案例，提出了设计在非遗商业化中的应用策略。结论 设计在非遗商业转化中的产品设计、品牌视觉形象设计、可视化设计和景区服务设计中的应用需要保证特色，保持与时俱进。设计是非遗实现商业转化的重要手段，将设计融入到非遗商业转化中不仅促进了非遗的传承发展，而且为现代设计赋予了精神内涵，达到了共赢的效果。 |
| 关键词: 产品设计 非物质文化遗产 商业转化 |
| DOI：10.19554/j.cnki.1001-3563.2020.18.047 |
| 分类号:TB472 |
| 基金项目:河南省社科联、河南省经团联调研课题项目（SKL-2018-1208） |
|
| Application of Design in Commercial Transformation of Intangible Cultural Heritage |
|
WANG Tao, XU Meng-zhu
|
|
Anyang Institute of Technology, Anyang 455000, China
|
| Abstract: |
| The work aims to explore the application strategy of design in the commercial transformation of intangible cultural heritage, so as to provide new ideas and references for the commercial development of intangible cultural heritage. The value of commercialization of intangible cultural heritage was expounded, the advancing relationship between design and intangible cultural heritage was analyzed, and the feasibility of the application of design in commercial transformation of intangible cultural heritage was investigated. Based on definition of application status of design in commercialization of intangible cultural heritage, the existing problems in design of intangible cultural heritage were analyzed. From four aspects of the product design, brand visual image design, visual design and service design in tourist attraction about intangible cultural heritage, the application strategy of design in intangible cultural heritage was proposed combined with practical cases. The application of design in product design, brand visual image design, visual design and service design in tourist attraction about commercial transformation of intangible cultural heritage needs to be featured and keep pace with the times. Design is an important means to realize commercial transformation of intangible cultural heritage. Integrating design into commercial transformation of intangible cultural heritage not only promotes the inheritance and development of intangible cultural heritage, but also endows modern design with spiritual connotation, and achieves win-win results. |
| Key words: product design intangible cultural heritage commercial transformation |
渝公网安备 50010702501716号