| 摘要: |
| 目的 在现有部分界面设计存在问题从而失去用户流量的基础上探究基于用户触点的界面设计优化方案。方法 以用户触点为研究核心，对界面设计中各个触点模块进行合理化分析研究，从而得出提高用户粘性的产品界面可行性优化策略。结论 立足于用户触点，合理有效的界面设计提升路径能够使产品更人性化、情感化。一方面能提升产品的用户信赖感，帮助产品塑造品牌形象，赢得口碑，另一方面又能极大地满足用户使用需求，赢得用户信任感，提高用户体验。分析现有部分界面存在的导致用户流失的问题，基于这些问题得出了五条策略，即界面设计规范化、视觉构图平衡化、信息内容简约化、色彩系统条理化以及界面效果多样化这五个界面设计优化提升的可行路径来重铸产品界面。 |
| 关键词: 用户触点 界面设计 优化 用户体验 |
| DOI：10.19554/j.cnki.1001-3563.2020.18.029 |
| 分类号:TB472 |
| 基金项目:河北省社科基金项目（HB18SH008） |
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| Interface Feasibility Optimization Strategy Based on User Touch Point |
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ZHAO Ya-wei, JIAO Jie, LIU Xiao-xue
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Hebei University of Technology, Tianjin 300401, China
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| Abstract: |
| The paper aims to study the user touch point-based interface optimized design scheme based on the existing interface design problems resulting in loss of users in some interface design. Taking the user touch point as the core of research, the rationalization analysis of each touch point module in the interface design was carried out, and the product interface feasibility optimization strategy for improving user stickiness was obtained. Focusing on user touch point, rea-sonable and effective interface design improvement path can make products more humanized and emotional. On the one hand, it can enhance the user's trust in the products, help the products to shape the brand image and win word of mouth. On the other hand, it can greatly satisfy the user's use requirements, win the user's trust and improve the user experience. By analyzing the problems existing in the existing interface that lead to the loss of users, based on these problems, five strategies are derived, namely, interface design standardization, visual composition balance, information content simplification, color system organization and interface effect diversification. The interface design optimizes the feasible path to recast the product interface. |
| Key words: user touch point interface design optimization user experience |
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