| 摘要: |
| 目的 研究黄龙府非物质文化遗产的视觉化设计与开发的途径。方法 从文化保护与传承创新的视角出发，分析黄龙府非物质文化遗产与视觉化设计之间的关系，结合黄龙府春捺钵视觉化设计实践，论述视觉化设计与开发黄龙府非物质文化遗产的途径，试图在文化保护与传承创新之间架起一座行之有效的现代视觉表达的桥梁。结论黄龙府非物质文化遗产的视觉化表达是解决其生存问题的必然选择，更是促进其发展的有效手段，可以通过符号化形象、文创产品、交互性界面三种途径进行视觉化设计与开发，这对传承黄龙府非遗文化、展示优秀的文化和建设成就、增强本土文化自信具有重要的理论意义和现实意义。同时,也只有进行这样创造性的转化，才能实现黄龙府非遗文化的当代价值。 |
| 关键词: 黄龙府 非物质文化遗产 春捺钵 视觉化设计 |
| DOI：10.19554/j.cnki.1001-3563.2020.14.042 |
| 分类号:J511 |
| 基金项目:2019年度国家社科基金艺术学项目（19BH148）；吉林省教育厅“十三五”社会科学重点项目（JJKH20170503SK）；吉林省教育厅2019年度教改研究课题（2019ZCY376）；长春大学高等教育教学改革研究课题（XJYB19-04）；长春大学科研培育项目（SKC201909） |
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| Visual Design and Development of Huanglongfu Intangible Cultural Heritage |
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JIANG Xiao-wei1, HOU Jian-feng2, Craig Pearsall3
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1.Changchun University, Changchun 130000, China;2.Jilin University, Changchun 130000, China;3.No Climb Products Ltd, Hertfordshire AL97JE, United Kingdom
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| Abstract: |
| The work aims to research the ways of visual design and development of Huanglongfu intangible cultural heritage. From the perspective of cultural protection and inheritance innovation, the relationship between Huanglongfu intangible cultural heritage and visual design was analyzed. The ways to visualize and develop Huanglongfu intangible cultural heritage were discussed in combination with the practice of visual design of Huanglongfu chunnabo, so as to set up an effective bridge of modern visual expression between the cultural protection and inheritance innovation. Visualizing Huanglongfu intangible cultural heritage is not only an inevitable choice to solve its survival problem, but also an effective means to promote its development. Huanglongfu intangible cultural heritage can be visualized and developed in three kinds of ways such as symbolic image, cultural and creative product and interactive interface, which is of great theoretical and practical significance to inherit Huanglongfu intangible cultural heritage, show excellent culture and construction achievements, and strengthen self-confidence of local culture. At the same time, only such creative transformation can re-alize the contemporary value of Huanglongfu intangible cultural heritage. |
| Key words: Huanglongfu intangible cultural heritage chunnabo visual design |
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