| 摘要: |
| 目的 为我国新媒体融合视阈下视觉传达设计研究中存在的问题找到解决的良好对策，对新媒体视阈下的视觉传达设计特征进行分析。方法 通过对新媒体视阈下视觉传达设计的特征和当代视觉传达设计的发展趋势进行研究，找到新媒体视阈下视觉传达设计的发展方向。结论 在新媒体视阈下视觉语言和视觉层次的启示下，进一步指出在当代视觉传达设计的过程中，要适当的运用数字媒体技术来构建视觉元素信息传递的完整性以及视觉图像语言结构的丰富性。为了更好地适应数字媒体时代下视觉传达设计的传播特点，应加强视觉语言传播在当代数字新媒体中的应用。指明当代视觉传达设计工作者在设计作品时可以利用数字新媒体技术将传统设计理念与创新表现形式相融合，为视觉传达设计带来崭新的创作空间，从而来寻求创新的无限突破。 |
| 关键词: 新媒体 视觉传达 视觉信息 图像 |
| DOI：10.19554/j.cnki.1001-3563.2020.14.039 |
| 分类号:J511 |
| 基金项目:河南省教育厅人文社会科学研究项目“探析新媒体视阈下视觉传达设计的视觉结构”（2019-ZZJH-589） |
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| Characteristics and Trends of Visual Communication Design from the Perspective of New Media Convergence |
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ZHANG Yu-feng
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Shangqiu University, Shangqiu 476000, China
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| Abstract: |
| The work aims to find a good solution to the problems existing in the research on visual communication design from the perspective of new media convergence in China, and analyze the characteristics of visual communication design from the perspective of new media. The characteristics of visual communication design and the development trends of contemporary visual communication design from the perspective of new media were studied to find the development direction of the visual communication design from the perspective of new media. Under the enlightenment of visual language and visual level from the perspective of new media, it is further pointed out that, in the process of contemporary visual communication design, it is necessary to appropriately use the digital media technology to build the integrity of the visual element information transmission and the richness of the language structure of visual images. In order to better adapt to the transmission characteristics of visual communication design in the era of digital media, the application of visual language communication in the contemporary digital new media should be strengthened. It is indicated that contemporary visual communication designers can integrate traditional design concepts with innovative forms of expression with digital new media technology in the design of works, so as to bring a new creative space for visual communication design and thus seek for an infinite breakthrough in innovation. |
| Key words: new media visual communication visual information image |
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