| 摘要: |
| 目的 研究梅山剪纸数字文创产品的设计创新，归纳和总结梅山剪纸数字文创产品的设计方法，通过具体的数字文创产品设计实践，探索在新媒体、新技术应用下的优化和拓展。方法 分析基于数字媒体技术和交互体验的数字文创产品设计新方法，总结了图形转译、维度转化和媒介转载的数字文创产品设计方法，以构建梅山剪纸图形数据平台，利用数字化技术和移动媒体为基础展开针对性的设计研发。结论 归纳了图形转译、维度转化和媒介转载的数字文创产品设计方法，通过“APP产品”、“线上展览”、“慕课”、“DIY数字商城”、“剪纸人物动画”、“剪纸益智游戏”、“神话故事游戏设计”等一系列梅山剪纸数字文创产品的设计实践，优化产品与用户的交互体验，以新的思路与方法传承梅山剪纸的文化与工艺。 |
| 关键词: 梅山剪纸 数字文创 体验 产品设计 |
| DOI：10.19554/j.cnki.1001-3563.2020.10.056 |
| 分类号:TB472 |
| 基金项目:2018年湖南省社科基金项目（18YBQ038）；2018年湖南省教育厅科学研究项目（18B378） |
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| The Design of Digital Cultural and Creative Products of Meishan Paper-cut |
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DENG Shi-wei, HUANG Xi, LIU Chen-yu, ZHAO Jun-qian
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Hunan Institute of Engineering, Xiangtan 411104, China
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| Abstract: |
| The work aims to study the design innovation and summarize the design methods of digital cultural and creative products of Meishan paper-cut, and explore the optimization and expansion under the application of new media and new technologies through specific design practice of digital cultural and creative products. The new design methods of digital cultural and creative products based on digital media technology and interactive experience were analyzed, and the design methods of digital cultural and creative products like graphic translation, dimension transformation and media reprinting were summarized to conduct targeted design and R&D by building the graphic data platform of Meishan paper-cut and making use of digital technology and mobile media. The design methods of digital cultural and creative products including graphic translation, dimension transformation and media reprinting are summarized. The design practice of a series of digital cultural and creative products of Meishan paper-cut, such as “APP Products”, “Online Exhibition”, “Mooc”, “DIY Digital Mall”, “Paper-cut Character Animation”, “Paper-cut Puzzle Game”, “Myth Story Game Design”, etc. is conducted to optimize the experience of interaction between product and user, thereby inheriting Meishan paper-cut culture and technology with new ideas and methods. |
| Key words: Meishan paper-cut digital cultural and creative experience product design |
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