| 摘要: |
| 目的 探索地域文化元素为标志设计所带来的各种变化，总结两者多样化的融合路径。方法 以标志设计的产生与发展中出现的各种现实问题为切入点，提出地域性特征对标志设计的重要影响及作用，接着从地域文化的基本概念展开，分析地域文化元素的独特性和文化性特征，探索地域文化给标志设计带来的视觉、审美和情感等方面的巨大支持与提升，最后以旅游标志设计、产业园区标志设计、银行标志设计为例，从图形、文字、色彩等细节方面进行具体的理论与实践的综述，分析个性化的设计思路。结论 地域文化在标志设计中的应用，可以形成形式上的差异化表现和内容上的文化性升华，给标志设计带来民族化、个性化、情感化的艺术表达，为标志设计彰显魅力、强化效果提供了重要支持。 |
| 关键词: 地域文化 文化性 标志设计 |
| DOI：10.19554/j.cnki.1001-3563.2020.10.047 |
| 分类号:J524 |
| 基金项目: |
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| Logo Design Based on Regional Culture |
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HUANG Jian-feng
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Huzhou University, Huzhou 313000, China
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| Abstract: |
| The work aims to explore the various changes brought by regional cultural elements in the logo design and summarize the diversified integration paths of the two. With a variety of practical problems occurring in the production and development of logo design as the breakthrough point, the important influence of regional characteristics on logo design and their functions were put forward. Then, based on the basic concept of regional culture, the uniqueness and cultural features of the regional cultural elements were analyzed, and the great support for and promotion of the logo design brought by the regional culture in terms of vision, aesthetics and emotion were explored. Finally, with the logo design of tourism, industrial parks and banks as an example, the detailed review of the theory and practice was carried out from the aspects of graphics, text, color and other details to analyze the personalized design thought. The application of regional culture in logo design can form the differentiated expression in form and sublimation of culture in content, bringing national, individualized and emotional artistic expression to logo design, which provides important support for logo design to highlight its charm and enhance its effect. |
| Key words: regional culture culture logo design |
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