| 摘要: |
| 目的 研究精准扶贫背景下河池瑶族特色产品的包装设计。方法 为更好地对瑶族特色产品的包装进行地域性创新设计，从同质化严重、缺乏瑶族特色、设计粗糙简单三个方面，分析河池地区产业扶贫中特色产品包装的现状和面临的困境。在此基础上，提出以瑶族特色资源（风景名胜、服饰文化、民间艺术、民族信仰及婚俗文化等）为特色产品包装设计的设计源泉和灵感来源，充分利用这些地域性资源进行元素提炼和设计，并结合包装内容物的特点和要求，解决精准扶贫下瑶族特色产品包装的创新设计问题。结论 使用河池地区瑶族的特色资源对产业扶贫的产品包装进行创新设计，对少数民族文化的传承与保护以及对贫困地区的精准脱贫都具有重要的实践意义，将为地域性特色产品包装创新设计提供有益的参考。 |
| 关键词: 精准扶贫 河池瑶族 特色产品 包装设计 |
| DOI：10.19554/j.cnki.1001-3563.2020.10.031 |
| 分类号:TB482 |
| 基金项目:2019年度教育部人文社会科学研究一般项目（19YJC760105） |
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| Path of Packaging Design of the Yao Featured Products under the Background of Targeted Poverty Alleviation in Hechi Region |
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WANG Jian-hua
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Guilin University of Technology, Guilin 541006, China
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| Abstract: |
| The work aims to study the packaging design of the Yao featured products in Hechi under the background of targeted poverty alleviation. In order to better carry out the regional innovative design for the packaging of Yao featured products, the current situation and difficulties of the packaging of Yao featured products in Hechi region were analyzed in three aspects: serious homogeneity, lacking of Yao nationality’s characteristics, and rough and simple design. On that basis, it was proposed that Yao nationality’s featured resources were used as the source of design and inspiration of featured product packaging design, such as scenic spot, costume culture, folk art, national religion and marriage culture, and these regional resources were fully utilized to refine and design the elements. Moreover, the characteristics and requirements of the packaging contents were combined to solve the problem of innovative packaging design of Yao featured products under the background of the targeted poverty alleviation. The Yao nationality’s featured resources in Hechi region are used for the innovative design of packaging of industrial poverty alleviation products. And, the measure is of great significance to the inheritance and protection of minority culture and targeted poverty alleviation in poverty-stricken areas, which will provide beneficial reference for the innovative design of product packaging with regional characteristics. |
| Key words: targeted poverty alleviation Yao in Hechi featured products packaging design |
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