| 摘要: |
| 目的 对工业经济时代以来现代招贴广告设计中图像运用的突然崛起、消费时代图像生产与图像表达的困境以及大数据时代图像表达的逻辑重构、三次图像发展的重大变革及内在演变关系进行研究。方法 以社会学、消费政治经济学、消费行为学、视觉传达设计学等为理论基础，探讨自工业革命以来随着视觉文化由读文时代转向读图时代，图像运用及其图像表达已经开始对人们的思维模式、知识形态产生了重大改变，逻辑性认知逐渐让位于相关性分析这一问题。结论 现代广告设计中图像运用历经了现代社会来临之后崛起的必然、消费社会中图像的强大视觉吸引力与图像的逻辑表达力不足之间的困惑以及大数据时代基于数据思维图像表达的自身逻辑重构，实现了图像在意义表达上的自我革命与飞跃。 |
| 关键词: 工业革命 现代广告 图像表达 大数据时代 |
| DOI：10.19554/j.cnki.1001-3563.2020.08.047 |
| 分类号:J524 |
| 基金项目: |
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| Image Expression in Modern Poster Advertising Design |
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SUN Li-ping
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Academy of Arts of Sichuan Technology and Business University, Chengdu 611745, China
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| Abstract: |
| The work aims to study the sudden rise of image use in modern poster advertising design since the era of industrial economy, the dilemma of image production and image expression in the consumption era, the logical reconstruction of image expression in the era of big data, and the relationship between three major changes in image development and their internal evolution. The problem that visual culture had changed from the era of reading texts to that of reading images, the use of images and their expression had begun to significantly change people’s thinking patterns and knowledge form, and the logical cognition had gradually given way to correlation analysis since the industrial revolution was discussed based on sociology, consumer political economics, consumer behavior and visual communication design. The use of images in modern advertising design has gone through the inevitable rise after the advent of modern society, the confusion between the strong visual attraction of images in consumer society and the lack of logical expression of images, and the self-logical reconstruction of image expression based on data thinking in the era of big data, realizing the self-targeted revolution and leap of image expression in meaning. |
| Key words: the industrial revolution poster advertising image expression big data era |
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