| 摘要: |
| 目的 针对国内商品包装设计同质化严重的现状，思考相应的方法和对策，从而提升包装设计的特色和创意，诱导消费行为。方法 通过问卷调查的形式了解现代消费者消费倾向，阐述同构图形在包装创意设计中的作用，对同构图形在包装创意设计中的具体应用进行深入系统的研究，发现并提取相关设计理论经验和方法，揭示同构图形设计在商品包装创意设计中的重要地位。结论 在商品同质化日益严重的时代背景下，突出个性、不断创新在当下包装设计中显得至关重要。同构图形作为包装创意设计中最生动、有趣的创意表现形式，是吸引消费者关注最有效直接的手段，以其最具视觉冲击力、独特的传播形式使包装设计达到最佳的视觉感召力，具有极高的艺术性和商业价值，对提高消费者购买力有积极的推动作用。 |
| 关键词: 同构图形 商品包装 创意设计 应用研究 |
| DOI：10.19554/j.cnki.1001-3563.2020.08.042 |
| 分类号:TB482 |
| 基金项目:2017年度广西高校中青年教师基础能力提升项目（2017KY0442） |
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| Analysis on the Application of Isomorphic Graphics in Packaging Creative Design |
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LI Yu-tian
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Guangxi Arts University, Nanning 530022, China
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| Abstract: |
| The work aims to consider the corresponding methods and countermeasures in view of the serious situation of homogenization of domestic commodity packaging design, to enhance the characteristics and creativity of packaging design and induce consumer behavior. Through the questionnaire survey, the consumption tendency of modern consumers was understood, the role of isomorphic graphics in packaging creative design was expounded, the specific application of isomorphic graphics in packaging creative design was deeply and systematically researched, and relevant theoretical design experience and methods were discovered and extracted to reveal the important position of isomorphic graphic design in the creative design of commodity packaging. In the context of the increasingly homogenized commodity, it is crucial to highlight individuality and innovation in the current packaging design. As the most vivid and interesting creative expression in packaging creative design, isomorphic graphics is the most effective and direct means to attract consumers’ attention. The unique communication form with the most visual impact makes the packaging design reach the best visual appeal force, which has high artistic and commercial value as well as a positive effect on improving consumers’ purchasing power. |
| Key words: isomorphic graphics commodity packaging creative design applied research |
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