| 摘要: |
| 目的 探索视觉与触觉在平面设计中的多元化呈现及应用路径。方法 立足于平面设计中的审美与功能的双向视角，从视觉与触觉对平面设计的艺术潜力与价值进行挖掘，总结两者在平面设计中必须遵循的秩序性、冲击感和功能性三大原则，并在此基础上深度探寻应用领域，总结两者共同作用下的平面设计在合理构图、色彩搭配、材质升级、强化交互等方面的创新与突破，展示其中的典型案例，总结更高层面的审美价值的表达与创作。结论 良好的触觉感知及视觉冲击在平面设计的发展壮大过程中发挥着重要作用，在有效提升平面设计水平的基础上，深度挖掘出平面设计本身的情趣，最大限度地满足了人们的审美需求，也找到了彼此融合与发展的共促路径。 |
| 关键词: 平面设计 视觉 触觉 |
| DOI：10.19554/j.cnki.1001-3563.2020.06.047 |
| 分类号:J524 |
| 基金项目: |
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| Aesthetic Construction of Vision and Touch in Graphic Design |
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LI Chao
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College of Material Science and Art Design, Inner Mongolia Agricultural University, Hohhot 010018, China
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| Abstract: |
| The work aims to explore the diversified presentation and application paths of vision and touch in graphic design. Based on the two-way perspective of aesthetics and function in graphic design, the artistic potential and value of graphic design were explored from the perspective of vision and touch to summarize the three principles (order, impact and functionality) that must be followed in the graphic design, and on this basis, an in-depth exploration of the application fields was carried out to summarize the innovations and breakthroughs in rational composition, color matching, material upgrading and enhanced interaction of graphic design under the joint action of vision and touch, show the typical cases, and summarize the expression and creation of higher-level aesthetic value. Good sense of touch and visual impact play an important role in the development and growth of graphic design. On the basis of effectively improving the level of graphic design, the appeal of graphic design itself is deeply excavated, which meets people's aesthetic needs to the greatest extent and also finds a common way to promote mutual integration and development. |
| Key words: graphic design vision touch |
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