| 摘要: |
| 目的 研究可供性理论在产品设计领域的价值与方法，进而为产品设计提供建议，实现更具人性化和情感化的产品设计。方法 阐述可供性理论的起源及其在设计领域的发展，从吉布森与诺曼对可供性的不同定义来阐述在生态心理学中的可供性与在设计领域内的可供性的区别。对可供性理论在产品设计领域中的应用进行探讨，归纳出可供性在产品设计领域的三种类型，即潜在的可供性、集体的可供性、情感化的可供性。基于人的行为对产品可供性进行挖掘，提出行为的停顿、行为的可视化、自然行为关系三种产品设计策略，并结合实际案例进行分析。结论 为设计师提供关于将可供性概念运用在产品设计中的理论依据，为用户创造舒适自然的使用体验，满足人们追求更高生活品质的需求。 |
| 关键词: 可供性 产品设计 无意识行为 生态心理学 |
| DOI：10.19554/j.cnki.1001-3563.2020.06.035 |
| 分类号:TB472 |
| 基金项目: |
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| Application of Affordance in Product Design |
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LI Shuai, FENG Hui
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Zhejiang Sci-Tech University, Hangzhou 310018, China
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| Abstract: |
| The work aims to study the value and method of affordance theory in the field of product design, and then provide suggestions for product design to achieve more humanized and emotional product design. The origin of the af-fordance theory and its development in the field of design were explained. From the different definitions of affordance of Gibson and Norman, the difference between the affordance in ecological psychology and the affordance in the field of design was explained. The application of affordance theory in the field of product design was discussed, and the three types of affordance in the field of product design were summarized, namely, potential affordance, collective affordance and emotional affordance. Based on human behavior, the product affordance was explored, and three product design strategies: behavioral pause, behavioral visualization and natural behavioral relationship were proposed and analyzed combined with actual cases. The designers are provided with a theoretical basis for the application of the concept of affordance in product design, to create a comfortable and natural experience between users and products, and to meet the needs of people in pursuit of higher quality of life. |
| Key words: affordance product design unconscious behavior ecological psychology |
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