| 摘要: |
| 目的 探索书法艺术在包装设计中产业化发展现状，分析其未来在包装设计中的主要发展方向及具体的应用策略。方法 首先从市场对包装设计的要求切入，分析将书法艺术元素融入包装设计的趋势及作用，然后从实际出发，分析书法艺术在包装设计中的应用现状及其在产业化发展中遇到的现实阻力，再结合图与文、形与意、文化与情感等的应用尝试，总结具体的设计方向，同时以茶叶包装和食品包装设计为例，深入剖析书法艺术在包装设计领域的具体应用，最后从整体视角出发，探索书法艺术在包装设计中产业化发展的有效路径。结论 书法艺术有着博大精深、丰富多彩的内涵，将其创新性地融入包装设计中可以赋予包装设计全新的设计视角，有利于丰富包装设计作品的文化底蕴和美学特征，促进包装设计产业化发展。 |
| 关键词: 书法艺术 产业化 包装设计 |
| DOI：10.19554/j.cnki.1001-3563.2020.04.043 |
| 分类号:TB482 |
| 基金项目:黑龙江省哲学社会科学研究规划项目、青年项目（18YSC251） |
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| The Industrialization Development Status and Application of Calligraphy Art in Packaging Design |
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JI Cheng
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Heilongjiang Institute of Finance and Economics, Harbin 150025, China
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| Abstract: |
| The work aims to explore the industrialization development status of calligraphy art in packaging design, and analyze its future development direction and specific application strategy in packaging design. First, from the perspective of market demand for packaging design, the trend and function of calligraphy art elements integrated into the packaging design were analyzed. Then, starting from the reality, the current application situation of calligraphy art in packaging design and the practical resistance encountered in the industrialization development were analyzed, and then the specific design direction was summarized by combining the application attempts of figure and text, shape and meaning, culture and emotion. Meanwhile, taking tea packaging and food packaging design as an example, the specific application of calligraphy art in packaging design was deeply analyzed. Finally, from the overall perspective, the effective path of the industrialization development of calligraphy art in the packaging design was explored. The calligraphy art has extensive, profound, rich and colorful connotation, and its innovative integration into packaging design can give packaging design a new perspective of design, which is conducive to enriching the cultural deposits and aesthetic characteristics of packaging design works and promoting the development of packaging design industrialization. |
| Key words: calligraphy art industrialization packaging design |
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